Programmatic Ad Spending $22B Plus, WhatsApp Completes Full Encryption

Global digital news - Programmatic advertising is still growing in popularity says a new report from eMarketer, Final phase of WhatsApp encryption has been done, and more

Report: Programmatic ad spending surpasses $22 billion: Programmatic advertising is still growing in popularity, although at a decreasing pace. More than two-thirds of digital display advertising will be bought using the technology, according to a new report from eMarketer, which forecasts programmatic spending to surpass $22 billion this year. That’s a whopping 40 percent increase over last year.

Medium wants to be publishers’ digital printing press, too: On Tuesday, the almost four-year-old blogging platform created by Blogger and Twitter co-founder Evan Williams announced a new set of tools for publishers looking to abandon their online homes and lease some space on Medium. Basically Medium wants to be the new WordPress with a mix of Facebook and Twitter.

WhatsApp completes full encryption: Messaging platform WhatsApp has been mostly encrypted for months. Yet today, according to a blog post by the company, the final phase of full encryption has been completed.

Clear The Pitch: In honor of International Day of Mine Awareness and Assistance in Mine Action on 4 April, Grey for Good, the philanthropic arm of Grey Group Singapore, teamed up with Danish not-for-profit DanChurchAid (DCA) to launch “Clear The Pitch”. The #ClearThePitch campaign drives support for creating safer communities, free of dangerous remnants of war such as land mines, unexploded ammunition and cluster bombs, in post-conflict zones all around the world.

Mobile ad tech firm S4M launches in Asia: S4M (Success for Mobile), a fast-growing international mobile ad tech company today announced their successful launch in the APAC region with commencement of operations in Singapore and the rest of APAC.

LinkedIn opens first data centre outside of the US in Singapore: LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of six data centres for LinkedIn globally. LinkedIn has invested SGD 80 million so far in the new data centre, which was established to enhance the experience for the fast-growing base of LinkedIn members and clients across the Asia Pacific region.

Time Inc. covers tech for the average Luddite with Live-Smart: With its new smart technology vertical, Live-Smart, publisher Time Inc. is hoping to cater to the average person rather than the tech fanatic.

Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners: Pinterest’s Promoted Pins ad format has landed in the UK, with brands like John Lewis, Made.com, B&Q and Tesco announced as early launch partners. The visual bookmarking tool, which allows users to curate and share images and ideas via an online scrapbook of ‘Pins’, made the announcement today (6 April).

Facebook Can Now Tell Blind Users About the Pictures in Their News Feeds: Facebook CEO Mark Zuckerberg posted this morning that the social network now offers blind people audio descriptions of images. The company is leveraging its artificial intelligence technology to power “screen readers” that scan news feeds and describe the content.

Kik Is Launching a Shop for Users to Interact With Chatbots From Brands: Starting today, Kik’s Bot Shop will begin allowing users to download bots for entertainment, customer service and shopping. Developers will also be able to access the platform through Kik’s open API, allowing third parties to build bots on behalf of brands that want to try out the emerging space that some say is the best thing since the invention of mobile apps.