” I am a big believer in content. I am also a big believer in the coming together of content, technology and creativity. I think that is the future and the future of digital agencies would be based on these skill sets,” shared Prashanth Challapalli, Senior Vice President and Digital Head at iContract at Contract Advertising, in a recent interaction with me on a Friday afternoon at his Mumbai office.
Prashanth has been in the industry for more than 16 years now and has been well known for his earlier association with Jack In The Box and now as the Digital Head at iContract.
In this conversation, Prashanth talks about his early days and what it was like growing up in a home where movie celebrities visited for lunch or dinner. Moving ahead he talks about his professional career.
If you have known him and follow his work, you would know that Prashanth has been a content player and he agrees to it. He also talks about the quite popular and one of iContract’s biggest digital campaigns of this year – Slice Swayaamvar campaign.
Click on the video to watch and listen to some more very exciting and candid thoughts from Prashanth Challapalli: