The use of social media by politicians for wooing the younger generation continues. The latest to join the band wagon is the Chief Minister of Odisha, Naveen Patnaik who has asked his party men to use social media to woo young voters, who constitute above 40 percent of the total electorate in the state, reports The New Indian Express.
The thoughts were expressed by the Biju Janata Dal supreme and the CM while he was inaugurating the party website. The CM added that:
“The new generation is using social media, which is a powerful medium for youth communication programs. We need to be engaged in the social media to communicate with the youth.”
The CM who inaugurated the website at a workshop organized by Biju Yuba Sampark Committee at the party office in Bhubaneswar has asked the party’s youth wing to take the initiative to reach out to the young people and also organize programmes to motivate them.
The state is going to witness elections next year and the emphasis in creating a bond with today’s youth is the need of hour not only for BJD but all other parties in the country. However, since no story was referring the portal address of the inaugurated website we did a search and found out the official site of BJD but right now it remains broken. We hope that it is back online soon and makes an effective push on social media too.
The emphasis from the CM coincidentally comes along with the news of Odisha Pradesh Congress Committee (OPPCC) opening up a social media department to train at least 50 youth from each district to write blogs for the party.
While inaugurating the new department, AICC general secretary in charge of Odisha, BK Hariprasad shared that the vision of OPCC is to link the urban and rural populations through the social media sites like Facebook, Twitter and LinkedIn. He also added that AICC vice-president Rahul Gandhi has sought daily progress report of this newly-formed department.
With the elections coming closer every party wants to have a piece of social media in its kitty but the intent of creating a bond just before the elections shows a clear motive of most of the parties. What is more interesting is that the AICC VP Rahul Gandhi, who is himself absent from social media, is pushing his party to be active and connect effectively like its opposition Bharatiya Janata Party.
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