Post-Bezos, The Washington Post is making its ads “all about users-first”: When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive was to bring the distinguished newspaper into the digital age. To help accomplish that aim, Bezos gave a specific mission to Jarrod Dicker, who joined the newspaper in September of last year as head of ad production and technology after stints at The Huffington Post and Time, Inc.
Twitter recycles 7-year-old tagline in new ad campaign: On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence — and soon its brand — another is trying to reassert itself. Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company. “Twitter is where you go to see what’s happening everywhere in the world right now,” Twitter CMO Leslie Berland wrote in a company blog post — titled “See What’s Happening” — announcing the campaign.
Esso Journeys That Matter – Sophie: Esso, the Exon fuel brand, has launched “Sophie”, a moving commercial at the centre of a major European brand campaign, “Journeys That Matter”. The new film follows Sophie’s journey as she travels through Europe to revisit an old flame. Along the way Sophie deals with a flat tire, a tree across the road and snow storms, picking up hitchhikers and hanging out with truckers, trying out an arcade video game. Finally she reaches her destination to find the man she’s been missing for 43 years. The film broke online and on video-on-demand in the UK on 19th July and will also run in Belgium, Netherlands and Luxembourg.
4 charts on how Brexit is affecting UK advertising: It’s been one month after the U.K.’s historic decision to quit the European Union, and despite the early doomsayers, the apocalypse hasn’t hit. But uncertainty is never good for business. Right now, many predictions of doom-and-gloom are just that: predictions. Here’s four charts on how the post-Brexit landscape has had an impact on the marketing industry.
Dentsu Aegis Acquires B-to-B Shop Gyro: Dentsu Aegis has acquired b-to-b creative agency Gyro as the global agency network continues its acquisition spree and invests in b-to-b.
Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System: The social/location discovery platform is going after retail marketing budgets and promising to measure digital ads—and not just Foursquare ads, but those from across the web and mobile apps—with actual visits to physical stores. There are 55 brands using Attribution Powered by Foursquare so far, including Anheuser-Busch, Peet’s Coffee and Blue Bite. Tech partners entail Undertone, Opera Mediaworks, Clearstream, Drawbridge and TubeMogul.
Twitter adds to live sports roster with weekly MLB, NHL games: Twitter is based one town over from the Golden State Warriors, so maybe it’s not surprising that the social network is trying to build a superteam of live sports streams. Twitter has signed a deal with Major League Baseball Advanced Media (MLBAM) to livestream MLB and NHL games on its service. And the social network is also getting its own version of “SportsCenter.”
Publishers Drive Early Wins With Facebook Live: Facebook wants brands to know that its live-streaming platform is more than a free-for-all for unfettered personal broadcasts. Publisher partners are finding value when they augment Facebook Live within a larger content distribution strategy, even if monetization as a whole remains in test mode.
Pokémon Go is at 75 million downloads as it sets more records: Since launching July 5, people have downloaded Pokémon Go more than 75 million times across iOS and Android, according to app-market intelligence firm Sensor Tower. It only took 19 days for the game to surpass the 50-million-download milestone, which is much faster than the 77 days the casual puzzler Color Switch required to reach that mark. Pokémon Go is still only available in just over 30 markets, but it still the top-grossing game in the $36.9 billion worldwide mobile-gaming market.