We don’t know if the worldwide success of Pokémon Go will sustain to make all of the world into avid Pokémon hunters, but one thing is certain: it is truly the best use of augmented reality (AR) in a mobile game in a long long time.
Catching Pokémon has become a national pastime with reports of youngsters, who are usually found holed up in their rooms, getting outdoors to catch Pokémon, and delighting their mothers in the process.
For the uninitiated, Pokémon Go is the latest mobile game phenomenon that blends the real world with the virtual one, it shows you Pokémon in real time by tracking your geographical location and time, you flick a Pokeball at it and add it to your collection. There are 15L Pokémon and they could be anywhere: your office canteen, the local adda, a car park, malls, churches, temples, or hovering over right in your housing compound.
This video by the official YouTube channel best explains the why behind the global sensation:
The maker Nintendo is laughing its way to the bank with Pokémon Go’s sudden popularity having doubled Nintendo’s stock. Launched a few weeks back, the game’s an enhanced smartphone version of the video game Pokémon and has managed millions of downloads in a very short time, in fact, its daily active users have surpassed those of Twitter too!
A social and tech phenomenon like this is bound to create buzz and is also an opportune moment to bond with avid Pokémon hunters or even aspiring ones. Brands have already geared up with their marketing ideas to capitalize on the Pokémon sensation: McDonald’s has reportedly locked up a deal to turn over 3,000 Japanese locations into virtual gyms for Pokémon collectors, when the game launches in Japan today.
We stumbled upon a few brands here in India that leveraged the Pokémon mania to engage their fans, as well as weave in a smart brand connect.
Godrej Security Solutions
The maker of security solutions has found a cool brand connect to catch thugs. While the brand so wishes this to happen in real life, reports have already started pouring in as to how cops plan to use Pokémon Go to lure thieves.
#CatchEmAll with the help of Godrej Security Solutions https://t.co/cASTZeB6Cn pic.twitter.com/Be6kvUwETw
— Godrej Security (@godrejsecure) July 16, 2022
The utterly butterly girl and her friends have also caught the Pokemania. A simple one from the Amul Topicals.
Amul Topical: Obsession with augmented reality mobile game! #PokemonGO pic.twitter.com/rwEFfYfBFb
— Amul.coop (@Amul_Coop) July 19, 2022
The free classifieds site found the perfect visual to promote its QuikrDoorstep service.
#Pokémon might not get delivered to your doorstep but your favorite items can! Try QuikrDoorstep today. #pokemongo pic.twitter.com/paIZvcwJw1
— Quikr (@Quikr) July 13, 2022
The cab and auto hailing app invites you to go Pokémon hunting on one of its cabs, check out the destination selected. It wants you to catch’em all too.
Don't hesitate to book an Ola and catch every last Pokemon before it's all over. #PokemonGO pic.twitter.com/MCeWUVG2on
— Ola (@Olacabs) July 13, 2022
There's enough for everyone! Catch 'em all on your app. pic.twitter.com/ZgqLW9YvwV
— Ola (@Olacabs) July 25, 2022
Red Bull India
The drink that gives you wings shared super effective ways to catch Pokémon in a massive post on its website under ‘Games’.
Catch Pokémon in the real world and fast.
Tips & tricks: https://t.co/jpCWKHif8e #PokemonGo pic.twitter.com/LMCxgYV8eU
— Red Bull India (@inRedBull) July 12, 2022
The super adorable zoozoos are just as ‘psyducked’ as us when the Pokémon fever caught on!
When the world is going crazy about "Pokemon Go" and you don't have a clue! pic.twitter.com/zcsEY6OEYI
— Vodafone India (@VodafoneIN) July 12, 2022
There’s the carrier’s XL Data Pack for a nonstop Poke-hunting spree!
Catch ‘em all! For non-stop Poke-hunting, grab our XL Data Pack by clicking https://t.co/h3qVBVkOyy #PokemonGo pic.twitter.com/2IoSQJZqhS
— Tata Docomo (@tatadocomo) July 14, 2022
The mattress maker got it right. Look there’s a Kurlemon on your bed!
Everyone chooses Kurl-on when they want a good night's sleep. #PokemonGo #Pokemon pic.twitter.com/LquGYmT9pR
— Kurlon Limited (@KurlonLimited) July 25, 2022
The popular dating app has gone all bonkers with Pokémon Go fever. Below visuals depict the brand’s fun side and its intent to engage its TG around the buzz in town.
#PokemonGO > Gym pic.twitter.com/6mPPOUrTiW
— TrulyMadly (@thetrulymadly) July 14, 2022
Oops! No Pokémons found here! #PokemonGo pic.twitter.com/U5H7FedsND
— TrulyMadly (@thetrulymadly) July 15, 2022
Animal Planet India
The channel dedicated to bond us to the animal world, has brilliantly connected Pokemania with pet lovers.
When you ask your dog to fight a pokemon and he is like “What? Seriously?” 😂#PokemonGO pic.twitter.com/VbR6eTReL6
— Animal Planet India (@AnimalPlanetIn) July 13, 2022
This dating app is serious about what you do with your smartphone, so stop chasing imaginary creatures.
The only app to find, chat and meet fun people - Woo pic.twitter.com/9bJi6RyQkH
— Woo (@TheWooApp) July 26, 2022
Yes, parking lots are all that matter.
Parking spots are special. You gotta catch 'em all! #PokemonGo pic.twitter.com/y939zDaTPW
— Volkswagen India (@volkswagenindia) July 15, 2022
The cab hailing company makes a Pokemon pitch for its carpool services.
You know #CarpoolisCool when you bump into a #PokemonGo lover & are
charged to capture them on the go! pic.twitter.com/MuNJ1Fk9sf
— Meru Cabs (@MeruCabs) July 14, 2022
The fashion etailer wants you to try the Myntra version of the game.
Tried the Myntra version of Pokemon Go yet? You gotta catch the brands before someone else! https://t.co/npuDelBGXw pic.twitter.com/hxlWCX0eRm
— Myntra (@myntra) July 14, 2022
Hercules MTB Turbodrive
If ever you go Pokémon hunting, make sure its on the Hercules MTB Turbodrive. The cycle maker has rolled out a series of gifs connecting to different types of Pokémon.
The restaurant search app always talks food. Zomato, always at your rescue when you go Pokémon hunting and can’t afford hunger pangs to stop you!
Looking to pick a chew on the go? We can help you find the best places to PokeNom 😉#PokemonGO pic.twitter.com/n5xVCE949x
— Zomato (@Zomato) July 11, 2022
And I was wondering why no brand talked about having a dependable power bank to your rescue.
Don't let your battery stop you from being the best #PokemonTrainer out there!
https://t.co/OAjJo5gXlF #PokemonGo pic.twitter.com/PopnuHevk8
— IndiaMART (@IndiaMART) July 15, 2022
The quirky online designer brand for accessories, home decor and personal wear includes Pokemon hunting in its weekend guide.
From @PokemonGoApp crawls to beer and burgers here's this weekend's guide! https://t.co/ng0fnu5rgM pic.twitter.com/uceDt5AwJU
— Chumbak (@Chumbak) July 15, 2022
The digital wallet smartly plays on catching ’em all in this GIF to promote itself as your one-stop bill payment solution!
No matter where you go, find and take down all your bills in just one tap with us! pic.twitter.com/Orw5DLLQQG
— FreeCharge (@FreeCharge) July 19, 2022
The nation’s favourite candy at the moment is happy if you catch’em all!
The Pulse Pokemon fever is on! Have you captured all the tanginess yet?#PokemonGo pic.twitter.com/e7bKYVkDAV
— Pulse (@PassPass_Pulse) July 21, 2022
Mad Over Donuts
The donut maker has played smart with its new Poke-berry donut. One can also win a box of them by catching the new donut in the gif.
Struggling to catch 'em all?
Why don't you take a break from the quest & replenish with a delicious Pokeberry donut! pic.twitter.com/PVrXW9QBVV
— Mad Over Donuts (@MadOverDonuts) August 4, 2021
Catch our Pokeberry donut & get a chance to win a Box of 6 Donuts!
Pause, snap & share. pic.twitter.com/hg1U79tGQl
— Mad Over Donuts (@MadOverDonuts) August 5, 2021
The online bazaar encourages you to take the Pokemon route!
Take a longer route to reach home today & catch those Pokemons because 'Gotta catch 'em all' #PokemonGO #CatchEmAll pic.twitter.com/ua7utiifln
— ShopClues.com (@ShopClues) July 25, 2022
While trainers look hopefully for a Pokestop, the budget hotel chain claims there’s an OYO room everywhere.
Not sure about the nearest #Pokestop in #PokemonGO, but there is an OYO everywhere you go. #HarJagahOYO pic.twitter.com/XxNGm0rwYF
— OYO (@oyorooms) August 1, 2021
Have you seen the Mentosaur yet?!
Here's the rarest of them all. Do you think you have it in you to outsmart and catch him ? Share proof! pic.twitter.com/bIKxYyT4ZT
— Mentos India (@IndiaMentos) July 27, 2022
The King of Good times wants you to catch the ‘good times’!
Where will you be when the #GoodTimes appear? pic.twitter.com/xGjK73lD2X
— Kingfisher (@kingfisherworld) July 21, 2022
MTV’s meme machine is at it again.
#PokémonGo, the struggle is real! #mtvmememachine pic.twitter.com/vfx4nMxf0G
— MTV India (@MTVIndia) July 25, 2022
The snack with the mad angle invites you to catch all its flavours.
You don't have to walk around for miles to find your favourite flavour! Grab 'em all today! #PokemonGo pic.twitter.com/daycwndfHE
— Bingo! (@BingoSnacks) July 19, 2022
Samsung Mobile India
Samsung wants you to go Pokemon hunting with Galaxy 7 Edge. Hmm.
RT if you prefer Pikachu.
Like if you prefer Charizard.
Who’s playing #PokemonGo today? #GalaxyS7edge pic.twitter.com/lQGdKW6s4D
— Samsung Mobile India (@SamsungMobileIN) July 20, 2022
The maker of home and car fragrances makes an interesting Pokemon pitch for its online shopping link.
Unlike #Pokemon, it’s easy to catch us! We’re available here.
You can get us in a click. https://t.co/h6OOqfixqG pic.twitter.com/StvZByoHQb
— Godrej aer (@godrejaer) August 2, 2021
The Viral Fever
The online entertainment destination for most millennials today shows you how Indians catch Pokémon.
How Indians catch #Pokemon https://t.co/GqscjRklwR
— The Viral Fever (@TheViralFever) July 14, 2022
All India Bakchod
The comedy collective owns the day with its array of hilarious desi Pokemania visuals.
Pokemon Go lovers will surely understand the feeling. pic.twitter.com/u5IeMxWf0w
— All India Bakchod (@AllIndiaBakchod) July 14, 2022
Indians Playing Pokemon Since Forever pic.twitter.com/WzGCU2mhvo
— All India Bakchod (@AllIndiaBakchod) July 13, 2022
Tata Coffee Grande
I thought the coffee brand would bring its uber cool granny to catch Pikachu, but this is good nevertheless. Perhaps granny is not doing well.
We finally found him! #PokemonGo pic.twitter.com/gXCbxGXHCE
— Tata Coffee Grand (@tatacoffeegrand) August 4, 2021
Pokémon Go has given us a glimpse of the future of augmented reality, where real-time location-based marketing finally comes of age. Maybe a little lesser extent to how tech innovations are leveraged in other countries, but India, too, holds a goldmine of potential in engaging, rewarding and marketing to its youth demographic in real-time. Until then, let’s catch’em all!