Pocket Will Include Sponsored Posts, Dentsu Aegis Launches A New Global B2B Agency

Global digital news - Pocket — the article and video saving service is getting serious about its monetization model, Dentsu Aegis Network announced today the launch of Interprise

1. Lego rolls out a bearded, stay-at-home dad figurine: Lego is getting a father figure. The toy company is rolling out a stay-at-home dad figurine — complete with jeans, a red plaid shirt and a scruffy beard — as it continues to create characters that “mirror the world we live in today.” To ensure that the dad isn’t confused for just a blogger from Brooklyn, Lego is pairing it with a working mom wearing a Hillary Clinton-esque pantsuit.

2. Game of Thrones Winter is Trumping: Australian film editor Huw Parkinson has produced a mash-up video, “Game of Thrones: Winter is Trumping”, blending Donald Trump’s quotes into scenes from the HBO series Game of Thrones. Produced for ABC (Australian Broadcasting Corporation) politics show Insiders, the film shows Donald Trump, with his Valerian steel sword Deal Maker, integrated into a range of Game of Thrones characters.

3. The New York Times Might Ban Visitors Who Use Ad Blockers: Thompson said he is considering banning ad-blocking readers who are not subscribers, as some publishers have already done. “In the end, they’re not really helping pay for what they consume,” he said.

4. Instagram Is the Star of Facebook’s Renewed Interview Show: Facebook has renewed “Pub in Pub,” the series it premiered in October 2014 that interviewed marketing and agency execs about their creative strategies. But unlike the first season that spanned Facebook and Instagram campaigns, the second season will focus solely on the photo-sharing service that Facebook bought in 2012.

5. Pinterest Launches Updates To Rich Pins With Recipes And Movie Data: Pinterest has launched updates to its movie and recipe Rich Pins, extrapolating more rich data to enhance the user experience on the platform. With recipes being one of Pinterest’s top pinned categories, and with millions of ideas being shared across both food and entertainment, it was a natural fit for Pinterest to go a step further to add helpful data within each pin.

6. Condé Nast launches GQ Video in the UK, with plans to open its CMS to advertisers: Condé Nast Britain’s first video channel for men’s fashion magazine GQ debuted today as part of a broader mobile-centric redesign, which will include opening the GQ content management system (CMS) to advertisers.

7. BuzzFeed Launches First Video App, Plans to Test Short Exclusives: Online news and entertainment company BuzzFeed unveiled its first video app Tuesday, aiming to spur more sharing by diehard fans of its exploding video content and to test days-long exclusives on some of the videos it creates and owns in house.

8. Yahoo is pulling back on its Outbrain/Taboola competitor: The content recommendation wars have claimed another casualty: Yahoo Recommends, Yahoo’s two-year-old widget that puts suggested articles on the bottom of publishers’ pages.

9. Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report: According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices. Mobile traffic in Q4 was roughly 49 percent, on average, for these top sites.

10. Dentsu Aegis Network launches Interprise – a new global B2B agency: As B2B marketers and global businesses continue to commit more and more resources to B2B capabilities, Dentsu Aegis Network announced today the launch of Interprise, a B2B agency that will support new and existing brands with their B2B requirements.   Interprise, which will be led by Stuart Giddings, as Global President, and headquartered in London, will have offices in New York, San Francisco, Singapore, Hong Kong and Sydney.

11. Forbes hopes to tap a massive new audience with automated newsbot integrated with the Telegram app: Forbes has integrated an automated newsbot with messaging service Telegram as it experiments with new ways to deliver content to new audiences. The bot currently pushes two news stories to readers per day although users can converse with it to deliver further tailored content on request.

12. Pocket will now include sponsored posts in its recommended feed: Pocket — the article and video saving service that raised $7 million in funding last year — is getting serious about its monetization model today by introducing new sponsored content.

13. Twitter launches Fabric app for iOS and Android: Twitter today is announcing the availability of a mobile app for its Fabric mobile development toolkit. The app is immediately available on both iOS and Android.

14. WhatsApp Debuts An Official Android Beta Testing Program: WhatsApp has now launched an official Android beta testing program. The move could expand the Facebook-owned company’s ability to reach a broader range of testers by making it easier to sign up to trial new versions of the WhatsApp software. Meanwhile, on WhatsApp’s side, it should be simpler to distribute new releases and features as they become available.