Planet Volkswagen, Volkswagen India’s New Campaign

Planet Volkswagen, Volkswagen India's New Campaign

Volkswagen_logo

Volkswagen India is not leaving a single stone unturned in connecting with its community. Recently we witnessed the #anything4jetta campaign it designed, surrounding the launch of its all new Jetta. However, this time Volkswagen India has raised its own bar of community engagement by creating Planetvolkswagen 3D portal which invites all segments from its community. The portal talks about Volkswagen as a brand, its exciting car models, brings the gaming madness for its fans, has a kids section and also invites the community for a better, cleaner and safer planet. Isn’t that an exciting and innovative move?

The digital portal that is all set to officially launch on October 17, 2011 has started getting fans attracted to it. Commenting on the launch of Planet Volkswagen, Lutz Kothe, Head Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd said,

“With a rich heritage and a brand that has given some of the most loved cars in the world, this initiative is our effort to present the world of Volkswagen to all those who love celebrating cars.”

So if you are a fan of Volkswagen and even if you are not, just hop in by authenticating your Facebook or Twitter account. A revolving earth will appear in front of you to mesmerize your eyes.

Planet Volkswagen

 

The revolving earth has some amazing sections for you to visit.

Think Blue: It is an effort from Volkswagen to make a clean and better planet by creating environmentally friendly products and solutions. The idea is also to make the community aware and impart knowledge. One of the initiatives in this direction is the Carbon Footprint Calculator that calculates consumptions of electricity and heat .Everyday Ideas is another section that Volkswagen shares by which everyone can take small measures to protect the environment. Finally, we have a pledge section that asks individuals to take a pledge for protecting the planet. The pledge also displays a pictorial collection of likeminded people who have taken the pledge.

Think Blue

 

Volkswagen Corporate: This section talks mainly about the lovely car models that Volkswagen has. So you can explore a particular model, book a test drive, etc. With the latest models Volkswagen talks about the latest technological innovations it is doing to provide a safe and comfortable ride for its customers.

Volkswagen Corporate

 

Text Drive: A feature that is now open for exploring only is going to be live on 17th October. It is a virtual race and the maximum kilometers driven by an individual could get him lucky to win a real Polo Car. A section that is definitely going to see lot of excitement.

Text Drive

 

Volkswagen Play: This section builds up more excitement where you are asked to select and drive a Volkswagen model and win some races. If you love car games then this is a place for you.

Volkswagen Play

 

Volkswagen Junior: Is the final section where Volkswagen has dedicated this to the young children. With some fun section young ones have classroom section where they would be taught road manners and things related to Volkswagen’s history, science, etc.

Volkswagen Junior

 

Undoubtedly, a portal well thought of with amazing ideas to engage and inform a community. Recently we have seen lot of auto manufacturers trying to find innovative ideas to engage their fans for a longer duration. Volkswagen India not only engages the community but is also trying to achieve CSR via the social way with this launch. The portal has all the elements of information and entertainment to hold a fan longer. You shouldn’t miss this portal, so do try it and lets have some fun while keeping the planet healthy in a social way.

Source: Afaqs