Doner Names Eric Weisberg Global Chief Creative Officer: MDC Partners’ Doner has named Eric Weisberg its global chief creative officer.
No olives, please! Pizza Hut to launch pizza-ordering chatbot for Facebook Messenger: The goal of the bot is not only to make ordering pizza easier, but also to help improve accuracy, and eliminate wait times.
Twitter to live-stream Bloomberg financial news and stock market updates: Twitter and Bloomberg have a struck a deal to live-stream several of the media company’s television programs on the social network. The partnership includes the streaming rights to three financial news shows, including Bloomberg West, What’d You Miss?, With All Due Respect, and the network’s daily stock market coverage.
FTC spanks Warner Brothers for failure to disclose social influencer payments: You think that brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that fact that the US Federal Trade Commission (FTC) will come after them. This happened earlier this year with gaming network Machinima and retailer Lord & Taylor and now it has happened to Warner Bros. Home Entertainment (Warner).
Viral Experiment: All Revealed The Woolshed Company, a film production company in Melbourne, has released the results of “Viral Experiment”, a two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content. The objective was to experiment with the conception, creation and distribution of a series of short form, snackable content pieces intended to reach and entertain a worldwide audience regardless of medium or platform and without aid of any paid media, promotion, publicity, established channels or distribution networks.
Simply Measured offers “first social measurement API” for marketers: Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports. Now, they can query the data via the API, when it is integrated with an analytics or business intelligence (BI) platform such as QlikView or Domo.
Twitter will tell brands more about people who see their tweets, visit their sites: Twitter knows a lot about a person based on their Twitter account. Like whether they’re male or female, what language they speak, what kind of music they like, which TV shows they watch, what major city they live in and who their cell service provider is. Now Twitter is making it easier for more brands to access that information.
As publishers see rising returns on video, Facebook is getting more of their ad campaigns: As video is expected to bring in over $10 billion in digital ad revenue this year, according to eMarketer, publishers see video as the number one trend affecting their businesses.