The three year old popular pinboard style photo sharing startup Pinterest that allows users to create and manage theme-based image collections such as events, interests, and hobbies has confirmed that it has finally launched a Japanese version.
The news of the launch comes on the heels of our recent story where we had shared that Pinterest was testing a localized version for a set of users in Japan. According to TC, the localized site features subcategories that cover 100 different topics for hair styling, paper crafts, products, design, art and food popular in Japan.
With this launch the startup which recently won a $225 million round of fresh equity funding that valued the network at $3.8 billion, adds up to its tally of local presence globally. The startup already has a local presence in countries like UK, France, and Italy.
Additionally, Pinterest – one of the most valuable privately held consumer internet companies in just two and half years – had stressed the fact that the fresh round of capital will be used to expand internationally and develop its mobile apps. The company still has massive plans to launch in a dozen more countries before the end of 2013.
With 125 percent growth in international traffic since the beginning of this year, the move is a rational one. Interest in Japan has been there since the time the startup had raised money from Rakuten. Going further it would be interesting to observe if the eCommerce giant will use Pitnerest and bring a social layer over its commerce.