The three year old popular pinboard style photo sharing startup Pinterest that allows users to create and manage theme-based image collections such as events, interests, and hobbies has added India’s national language – Hindi to its growing list of languages.
To witness the change, just click on the profile bar at your extreme right and navigate to settings. Look for languages in your settings page and change it to Hindi from the existing default language English. Once you save the page, you can see Pinterest in Hindi language.
Adding localization features has been on the agenda for Pinterest for some time. Last year during the month of November, it had launched a Japanese version adding localized site features subcategories that cover 100 different topics for hair styling, paper crafts, products, design, art and food popular in Japan.
Prior to the addition of Japanese language, Pinterest had rolled out a local presence in countries like UK, France, and Italy.
Support for Hindi as a language might be Pinterest’s agenda of increasing its global presence especially at a time when mobile penetration is growing rampantly in the country but it is nothing more than a lip service.
Pinterest might be expecting a spike in the traffic from India with this roll out from where it receives less than 10% of traffic (Acc to Alexa) but the implementation of Hindi language is not at all complete. Most of the language customization applies to the Pinterest’s interface and not beyond that. For example my comments are still in English even though my language is Hindi. One of the reasons could be that most of us use English as our input language from our computer/laptop/mobile.
For now it is just a half-hearted attempt from Pinterest to grab any eyeballs.