Cordaid Small Change Big Difference Revisited: Eight years ago, Cordaid People in Need, the Cordaid brand that helps provide emergency aid, launched a campaign called “Small Change, Big Difference”. The Dutch campaign won advertising awards and attained viral status.
With a new campaign aimed at millennials, Clarins is finally going big on digital: Barring the occasional banner ad or digital takeover, skincare brand Clarins has been conspicuously absent on digital. But with a campaign tailored around a new range of creams targeting older millennials, that’s changing.
Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub: Fashion brand bought prominent placement on the site from January through Valentine’s Day—and it’s likely that more mainstream brands will follow suit.
Google Removing Ads From Right Side Of Desktop Search Results: The company is rolling out a change worldwide that eliminates ads on the right side of a desktop search results page. It affects all queries in all languages around the world. It also brings Google’s desktop search results page in closer alignment with its mobile search results, which (obviously) don’t have any space to the right of the screen.
World Press Photo Hope for a New life: The jury of the 59th annual World Press Photo Contest has selected an image by Australian photographer Warren Richardson as the World Press Photo of the Year 2015. The World Press Photo of the Year honors the photographer whose visual creativity and skills made a picture that captures or represents an event or issue of great journalistic importance in the last year.
Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer: Coca-Cola famously did its names on bottles. Now, it’s Pepsi’s turn to execute a big, fun packaging idea—with a “PepsiMoji” campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans.