Creating a buzz about new brand ambassadors on social media is another trend that is catching up from 2012. The latest to follow the trend is Pepsi India for its ongoing campaign “Oh Yes Abhi”. According to Best Media Info, Pepsi has brought on board the U-19 cricket captain, Unmukt Chand, as its new brand ambassador to its “Oh Yes Abhi” campaign. The latest TVC which has been created by JWT India introduces Unmukt along with the captain of the Indian cricket team, MS Dhoni, Virat and Suresh Raina. The entertaining TVC that focuses on the impertinence of the young star to join the Indian team went on air from 1st of March.
The video in a weeks time, has already got more than 175K views. One of the reasons for the growing views could be attributed to the pre-launch buzz created on social media. The Facebook page that caters to more than 3.6M fans, created some thrill for them before revealing the video. The page moderators shared some interesting visual content that not only revealed that there is someone coming pretty soon but it also got the people talking. For example the below screen grab gives the kind of the content shared to create the initial excitement. The numbers depict the excitement too – 178 Shares and more than 1K comments.
Along with Facebook, the brand that has an amazing presence on Twitter with more than 6K followers, was not left out. The tweets focused on the new member joining and sharing the video. In addition to this, the brand created a hashtag
#SeniorVsJunior and tried creating a conversation around it.
Pepsi India has launched the commercial a month before the IPL which is not surprising. Unmukt Chand, who truly reflects Pepsi’s ‘Oh Yes Abhi!’ attitude in the TVC, has been used smartly on social media too. Not that it is the first time since last year we saw FashionAndYou and Myntra launch full fledged campaigns on social media for the launch of their brand ambassadors. A trend which is going to be explored in the near future by more brands.