Paytm acquires Shifu to better its consumer experience: Paytm has acquired Shifu, a consumer behavior prediction platform for an undisclosed amount. An ET Telecom report pegs the deal at around $8 million. Post acquisition, Shifu’s team of 20 along with its 3 co-founders will join Paytm, where they will be responsible for bettering the consumer experience.
Madison Media Plus gets Anita Bose to head Delhi as COO: Madison Media has announced the appointment of Anita Bose as its Delhi office head for Madison Media Plus. In a career spanning 20 years, Bose has also worked with Vivaki Exchange, Mindshare, MEC, and McCann Erickson.
Cello strikes an emotional chord: The ‘Main aur Maa’ film released by homeware brand Cello on social media has got the digital space abuzz. The film tugs at viewers’ heartstrings with its portrayal of a mother’s unconditional love for her daughter. Hitting all the right emotional chords, it builds around the theme of ‘Companion for life’.
Thums Up steals the thunder again: Thums Up has unveiled its latest campaign, ‘Main Hoon Toofani’, which builds on the power of ‘I’, an uncompromising attitude towards achieving individual goals in life, and encourages its consumers to challenge themselves and unleash their true potential. The TVC has been created by Leo Burnett.
Paper Boat Has a New Way to Wish Happy New Year: Paper Boat, a homegrown beverage brand, has released its new campaign that not just only wishes people Happy New Year but also motivates them in working towards their own dreams.
Pavers England Launches Digital Campaign in India: Pavers England, a premium UK-based footwear brand, has rolled out its digital campaign in collaboration with BEE Digital, the digital wing of BEE Advertising. The agency, which is a specialist of Digital & Social Space and the agency provides comprehensive brand strategy and creative solutions to build brands online, is now building one such brand.
Advertising Sector Expected to Grow by 15% With 4G Push in 2016: Higher spending by telecom companies to promote their 4G services is expected to boost the advertising industry by 10-15 per cent in 2016, according to Deloitte India.
Indian Mobile Internet Ecosystem to Grow Beyond 150-200 Million Users in 2016, Says Micromax: The year that has just begun will be the year of large screens and videos, the demand for cheaper smartphones will grow and 3G and 2G users will continue to co-exist over the next few years in India, Micromax, one of the country’s leading smartphone makers, has predicted.