Paramount Pictures Launching A Kik Campaign For Its New Film, How Adidas Originals Is Using Snapchat

Global digital news - To promote Teenage Mutant Ninja Turtles: Out of the Shadows film Paramount Pictures is launching a Kik campaign, Adidas is preemptively teasing items from its highly guarded collaborations on Snapchat, and more

Star Trek Starfleet Academy Experience: Star Trek: The Starfleet Academy Experience is an joinstarfleetacademy.ca.) This scene was the subject of a front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, @jimmykirk2370.

Snapchat plans Discover page redesign for early June: Snapchat is redesigning its Discover page, the coveted spot where media giants flock to reach Snapchat’s young users, a source familiar with the matter told VentureBeat. The new look may arrive on June 7, the source said, and is already being shared with companies who have partnered with Snapchat to appear on the section of the app.

Rekorderlig Silver Skaters: Set on the frozen Torneträsk, a lake in Lapland, Sweden, the Rekorderlig Silver Skaters commercials centre on two skating brothers Henrik and Anders (named after Rekorderlig founders Anders Nanne and Henrik Dung), and their coach/singer Jarmo. The films depict a very pure moment in time, based in an unspoilt world which is stripped of technology with not a high rise office block in sight.

Under Armour Phelps: The Under Armour Phelps film is a last goodbye for an Olympic great — a personal story used to tell a bigger brand message. The film lets us see exactly what Michael Phelps has built his legacy on: a lifetime of going dark and becoming invisible, both literally and metaphorically — a lifetime of training in the relentless pursuit of sporting greatness.

Yahoo bids coming in at 50 percent less than expected — [report]: According to a report in the Wall Street Journal, bids for Yahoo are expected to come in (or came in) at less than the $4 to $8 billion anticipated by many analysts. Instead they are more likely in the range of $2 billion to $3 billion according to the article.

This Home Security Company Turned Phone Tree Hell Into a Cool Marketing Video: The home security company has staked its reputation on customer service—specifically, the promise that customers will get a live representative within two rings. So a small video team took to the streets with a cellphone and a simple exercise for passersby: Call our competition, and try to get a live rep. Then call us.

Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie: To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered around turning the four pizza-chomping, slang-slinging, crime-fighting sewer heroes from New York City into chatbots.

How Adidas Originals is using Snapchat: Inside the fanatical world of sneakerheads, product leaks are common. Now, Adidas is looking to a new tool to lessen the impact of unauthorized grainy iPhone pictures: Snapchat.

Inside ‘Creators League,’ Pepsi’s in-house content agency: Before this week, if Pepsi needed to get an edit made to an online film or piece of content, it would involve sending the piece off to an agency, who then in turn would perhaps send it an editor — a process that took, on average two weeks.

Story-sharing site Wattpad is attracting young users and brands: People love to bemoan the state of our youth: Attention spans are shorter than ever; the preferred methods of communication are Snapchat and emojis. All hope is not lost. Toronto-based story-sharing platform Wattpad claims about 45 million 13- to 34-year-olds spend 15 billion minutes on reading and writing novels. (Wattpad.com has an average of 4.6 million monthly unique visitors over the past year, according to comScore.)