OnePlus’ Karan Sarin is now Razorpay’s new CMO: Former head of marketing at OnePlus India, Karan Sarin, has joined online payments platform Razorpay as chief marketing officer. He will be in charge of brand building in India and global markets.
Borosil’s Larah makes ordinary food special: Dining at a five-star or an upscale restaurant is an aspiration for most of us. Not all can afford the luxury but one doesn’t mind experiencing it once. The latest campaign conceptualised by Sideways for Borosil’s Larah shows a similar scenario of a common man at an upscale restaurant.
Buy a home when you dream of it, urges DHFL: Conceptualised by SapientNitro, Dewan Housing Finance Corporation Limited (DHFL) launched its new ad campaign ‘Home Loan Dilse’. It is an extension of the earlier Ghar Jaisa Loan campaign. This is the third ad campaign featuring brand ambassador Shah Rukh Khan to increase awareness and reverse the dilemma among the LMI segment in India to own a home of their own.
New campaign captures beautifully crafted Carl F. Bucherer timepieces with Lisa Haydon: Carl F. Bucherer, the Swiss watch manufacturer, has launched a fresh brand campaign with actress Lisa Haydon. The campaign, shot and curated by photographer Atul Kasbekar, celebrates the mood of the classy and sophisticated timepieces from Carl F. Bucherer and presents Lisa in the same spirit.
Paper Boat`s latest campaign takes you on your dream journey: The film, over a course of around four-and-a-half minutes, takes the viewer through a journey of hope and dream metaphorically through a paper boat. There`s this sailor boy who sits at his desk one day wistfully looking at a picture of a ship that has written on it `The great Indian Cruise`.
Heineken banks on heritage in new campaign: Starting with the metros with the aim of attracting the affluent, Heineken with its campaign ‘There’s more behind the star‘ is now planning to move to smaller cities in India. It is inviting consumers to discover the authentic product stories, the foundation of the global brand.
TAFE warms hearts with #ThankYouTohBol appeal for farmers: TAFE (Tractors and Farm Equipment Limited) launched a film in the second phase of its #FarmDost initiative. The film themed #ThankYouTohBol has been conceptualised by Rediffusion Y&R Chennai.