Advertising, over the ages, has evolved to replace our need to know what’s going on inside our body, inside our vital organs, inside each cell in particular. An ad film…
How Zostel fires a passion for backpacking with creative content marketing on Instagram: The backpacker hostels chain makes creative use of Instagram to weave vibrant stories of life at its…
Backpacking is steadily on the rise in India. While backpackers from many corners of the globe have been discovering the country through its many interesting urbanscapes or for the more…
Influencer marketing has picked up pace in 2017. Last year eMarketer said, “Globally marketers spend $570 million on influencer marketing on Instagram.” Another research from influencer marketing firm Linqia shows…
Editor’s Note: Prashant Nandan (Senior Director – Digital Trading & Buying at Dentsu Aegis Network) writes about the paradigm shift happening in search. The article has been cross posted from LinkedIn…
#MagicOfLight: Bajaj Electricals aces the art of digital storytelling: A set of video stories beautifully illustrate the brand’s journey in transforming lives in remote areas through its power transmission &…
Fitness is not just a New Year resolution. It’s not a means to get more likes on Instagram for your gym selfies. Being fit is a way of life, one that…
WhatsApp, the Facebook-owned chat app, is notorious for its closed API. Besides, one still cannot place ads on it. Cajoling or cursing Facebook may not be a well-meaning strategy, either….
Brands tell stories all the time. Some stories strike a chord deep inside, some fly above your mind. Some inspire you to rise towards greatness, some help build familiarity with…
We have good news for our readers, the third edition of the Indian Digital Marketing Case Studies Of 2016 eBook is live now. After announcing the LI Digital Campaign Awards 2017…
The Client eBay is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-consumer sales services via the Internet. eBay India being one of the leading e-commerce companies is digitally driven with campaigns that are looked forward to. The…
Good work deserves to be celebrated. LI Awards in its third year is striving to do the same, without being influenced by any parameters. In the third edition of our…
The Client Johnson & Johnson spread its root into India 67 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
The Brand Johnson & Johnson spread its root into India 70 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
The Client Johnson & Johnson spread its root into India 70 years ago. Since then, the Company has brought many innovative ideas, products and services to improve the health and…
Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team. Gone are the days when kids just said just cute things –…
From celebrities to politicians to common people like me, everybody is going live on social media. Being live and in the moment is the cool trend. So why shouldn’t customer…
Demonetization defined the viral world of 2016, both online and offline. A bold and controversial move by Modi’s government, to scrap old Rs. 500 and Rs. 1000 notes, had its…
Vineet Gupta and Aditya Kanthy – The new future of DDB Mudra Group: In an exclusive conversation Vineet Gupta and Aditya Kanthy lay down what the future would look like…
“We are a solutions provider as far as digital is concerned, tech is a part of the solution and that’s what we want to focus on going forward,” Vineet Gupta,…
