The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
The Brand Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on “Camera and Music”, Vivo has established itself as one of the top…
The Client Bajaj Allianz Life Insurance Company Limited is India’s leading private Life Insurance Company which offers products ranging from ULIPs & Child Plans to other Life Insurance products. With…
The Client L’Oreal India Private Limited (Brand – NYX Professional Makeup). Headquartered in Los Angeles, NYX Professional Makeup was created in 1999 as a line of high-quality, on-trend professional colour cosmetics…
How Godrej Hit is reaching out to Gen Z to build India’s first online platelet donor community: The mosquito repellent brand has chosen digital as its primary medium to reach…
Who is your best friend today? Undoubtedly it is your five-inch handheld device. You wake up with your smartphone and most of the times you go to bed with it….
Young people are restless but are they responsible? Every youngster must be hearing this phrase at least five times or more in a day. Thanks to the digital world, the…
#AbMehengaaiGiregi – Content marketing is the name of the game for Flipkart’s Big Billion Days: The ecommerce player is betting a billion and more on the power of content in its…
Lighthouse Insights (LI) has chosen to extend the submission dates for LI Content Marketing Awards 2017. The last and final date for submissions is now 22nd 29th September 2017. This online awards…
“The first hit was hard, the next one is going to be harder.” Late August, the streaming and video on demand Entertainment Company Netflix posted this message to its Indian…
Ranveer Singh and Alia Bhatt are back again with a dash of quirk continuing with their MakeMyTrip ads. The powerful couple is looking considerably more captivating than the past seasons….
22nd September 2017 last date for LI Content Marketing Awards 2017: Last and final date for submissions of LI Content Marketing Awards 2017. Read more here. How Fastrack aced creative content…
Always open a door, they say. You never know what surprise awaits you on the other side. Some doors lead you to bliss, some are plain enchanting, some when opened…
Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team. Come summers and all one can think of is to pack their…
Jordindian, the much loved duo made up of one guy from Jordan (Naser) and another from India (Vineet) are wildly popular for their fun ‘Types of” videos, both on YouTube…
15th September 2017 last date for LI Content Marketing Awards 2017: Lighthouse Insights (LI) has chosen to extend the submission dates for LI Content Marketing Awards 2017. The last and final date…
According to a report published by eMarketer: Facebook continues to lose appeal among teens and young adults. Snapchat followed by Instagram are leading the race. One of the reasons why…
In our last weekend digital marketing show, one of the biggest developments of last week was WhatsApp finally opening up for businesses officially. Not just last week, we at Lighthouse…
The ancient art of storytelling is probably the only trait to have been passed on along generations. Humans have connected with each other and their surroundings through a long chain…
Why online food ordering startup FreshMenu launched a print magazine: ‘Food For Thought’ will be a medium to start a deeper conversation with the modern Indian customer, says Aparna Mahesh,…
