FOR MORE THAN 3 YEARS, Palin Ningthoujam, is leading the digital and content marketing practice, EXPD, at Avian Media – an 11-year-old specialist communications consultancy. In 2013, he wanted to…
The coolest real time visual content marketing examples of 2016: By leveraging the current social buzz, brands not only became a part of consumer conversations but also established a witty…
This year has been particularly notable in the use of visuals as a brand communication piece on social networks. Be it for increasing brand preference or building affinity with millennials,…
“Technology alone is not enough – it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.” – Steve Jobs (1955…
Cause marketing campaigns often pose unique challenges for brands. On the one hand, the brand needs to be authentic to the core, straying away from mere lip service, and on…
When an acid attack survivor begins sharing beauty tips in a video series, you know it’s satire at its effective best. The brutality of scarring a woman’s face forever, so…
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Award-winning author and civil rights…
Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team. How much do you think you know about Karan Johar (Kjo)? Quite…
What can 11 girls on scooters accomplish together? Maybe they can go for a fun ride across the town, eat off popular joints and come away with clicking some happy…
“Criticism from a government is wonderful news for journalism,” mentioned Raj Kamal Jha at the recent Ramnath Goenka Excellence in Journalism Awards organized by The Indian Express, where Prime Minister…
Ever since its poetic brand makeover last year, MakeMyTrip has been on a virtual journey of brand building armed with rich content. One of the country’s largest online travel company,…
The Saturday gone by, November 19, was International Men’s Day, but, with the entire world’s focus now shifted on women and the gender bias they face, the day just floated…
“Digital is the past, Mobile is the present. Selfie journalism will rule tomorrow’s newsrooms. Apps like Snapchat are the new story telling weapons for journalists,” asserted 27-year-old Yusuf Omar in an…
Ever since the surprise announcement by PM Modi on the 8th of November last week – about demonetizing Rs. 500 and Rs. 1000 currency notes in a move to crackdown…
Children’s Day or Bal Divas is celebrated across the states in India, in honour of Pandit Jawaharlal Nehru’s birthday, a man who truly believed that children are our real investment,…
14th November is celebrated as Children’s Day in India, globally the day marks ‘World Diabetes Day.’ This year World Diabetes Day is themed around ‘Eye on Diabetes’ that finds its…
A few months ago, the world was enamoured by Pokémon Go. The mobile game phenomenon that blends the real world with the virtual one caught everyone’s fancy, making the creator…
Editor’s Note: This is a Sponsored Post Diwali is one of the most awaited festivals in India. For marketers and advertisers however Diwali is especially critical as sales during this…
2 years ago, Facebook CEO Mark Zuckerberg announced – Facebook has acquired Oculus VR, the leader in virtual reality technology. Earlier this year he unveiled his 10-year roadmap, with a…
Rohit Raj is the Co-Founder and Right Brain at the digital agency, The Glitch and Facebook always takes care that I don’t miss out his updates. It became more so often…
