Celebrating brand loyalists – the key to memorable digital storytelling
Back in 1998, when the world still retained a certain amount of its child-like innocence, Sunil Chawla visited Bombay and the first thing he did as he stepped off the…
#1SmallStepForCancer: Gozoop & 1SmallStep Foundation go digital to build an INR 1 Crore emergency fund for child cancer
Child cancer is a dreaded disease but what’s even more dreadful is the statistics around it. Despite the best medical facilities available in India, the survival rate is as low…
LI Content Marketing Awards 2017 – Best Content Marketing Brand & Agency
Earlier in the week, Lighthouse Insights revealed the winning list of the LI Content Marketing Awards 2017. The ‘LI Content Marketing 2017’ online award show was launched late in August….
The winning list of LI Content Marketing Awards 2017
Monday got interesting; here is the winning list of the LI Content Marketing Awards 2017. Late in August, we had launched the first edition of “LI Content Marketing Awards”, the…
How HBO India capitalized the WhatsApp status feature and received above 100K messages
The Client HBO India (Turner International India Pvt Ltd) – World leader in entertainment, HBO is present in over 50 countries entertaining billions of fans each day with the very best…
How Bajaj Allianz Life Insurance uses its blog to educate & empower users to make an informed decision on financial planning
The Brand Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local…
How Dell harnessed Facebook LIVE to launch the first Inspiron gaming laptop in India
The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…
How Mirinda’s #ReleaseThePressure helped generate 99.9% positive conversations
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
How Creativa built a robust content strategy to boost conversations around authors and books for Penguin India
The Client Penguin India, established in 1985, is the largest English language trade publisher in the subcontinent. In 1987, they started with 6 books, 30 years later, they add almost…
Liter of Light – How Mindshare & Pepsi illuminated poor homes on Diwali using empty Pepsi bottles
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
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#DogseeDogSong – How Dogsee executed the biggest digital campaign by an Indian pet food brand
The Client Dogsee is an industry leader and disruptor of pet treats market. This Bangalore headquartered dog treat brand manufactures natural, pure, preservatives & gluten free dog treats. The marquee…
How Pepsi Liter of Light used discarded bottles to brighten up poor homes during Diwali
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
#ReleaseThePressure – How Mindshare helped Mirinda reach out to digital audiences to spread awareness about parental pressure on teens
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
How Dell India created relatable and relevant content by appreciating its customers
The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…
#MissIndiaWaliFeeling – How Social Kinnect used video to spark interest in Miss India pageant for fbb
The Client fbb, India’s Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates…
How Social Kinnect helped launch #fbbPujoCollection to gain 5,000 footfalls in 1 day for fbb
The Client fbb, India’s Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates…
How Kaya became ‘THE’ preferred brand in laser hair removal while engaging with younger consumers
The Client Kaya Ltd started its journey on 27th March 2003 and is now present across India and the Middle East. Kaya has 3 formats namely – Kaya Skin Clinic,…
#BeMonsoonSmart – How 21n78e Creative Labs used video to get people to pay attention to their inner health for Metropolis Healthcare
The Client Metropolis Healthcare is leading pathology specialist in India with over 3 decades of delivering the most accurate reports to help people get a true picture of their inner…
How Mirinda’s #ReleaseThePressure leveraged the power of influencers to sensitise excessive parental pressure
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
How Citi flipped the demonetization script leading to 48% growth in debit card spends & 95% jump in debit card transactions
The Client Committed to India for over 110 years, Citibank N.A., India takes pride in being a premier locally embedded financial institution, backed by an unmatched global network. Citi’s presence…