The Client MRF, India’s leading tyre brand. The Chennai based tyre manufacturer is known for its quality as well as innovations in its product line. Started in 1952, MRF tyres,…
The Brand Bajaj Allianz Life Insurance Company is one of India’s leading private life insurance companies. Bajaj Allianz is a joint venture between Bajaj Finserv Ltd and Allianz SE. While…
Lighthouse Insights (LI) has chosen to extend the submission dates for LI Digital Awards 2017 by a week. The last and final date for submissions is now 28th February 2017. This…
4 reasons why you should participate in LI Digital Campaign Awards 2017: The third edition of Lighthouse Insights (LI) Digital Campaign Awards is now open for entries, here are four…
Editor’s note: Rajiv Dingra, Founder and CEO at WAT Consult shares 10 eventful moments that paved the path of success for his digital agency. The agency celebrated a decade last month….
The wise ones have long said that faith can move mountains. If you put your mind into something far too long, you are sure to accomplish it. But the problem…
India celebrated its 68th Republic Day amidst much fanfare and a tricolor-lit Burj Khalifa, the world’s tallest skyscraper in Dubai paying tribute in the most awesome way dreamt about. The…
Last week, before the Republic Day weekend, the third edition of Lighthouse Insights (LI) digital campaign awards went live. The online award show along with the industry-favored eBook is now…
2017 commenced with a bang right on a Sunday and we knew life would never be the same again. The coolest tech innovations are getting closer even as tried and…
The third edition of Lighthouse Insights (LI) digital campaign awards is live. The online award show along with the industry favored eBook is delighted to honour your amazing work executed…
Over the years, the appetite for adventure sports has been on the rise. More and more Indians want to explore the unknown, more so their own endurance levels. Add to…
Lighthouse Insights (LI) – a six-year-old startup – is an online website providing niche in-depth coverage of the Indian digital marketing space to help drive decisions for marketers in the ever-evolving…
12 Best digital marketing campaigns of Q4, 2016: A curated list featuring the best Indian social media and digital marketing campaigns reviewed at Lighthouse Insights in the fourth quarter of…
The first quarter of 2016 marked by many festive days, special occasions, and the ICC T20 World Cup saw a series of interesting campaigns engaging users in a cricket-crazy nation….
They say, “You can never dislike a person after having shared a cup of tea with them.’ Tea is that elixir of life that brings hope and drives many a…
The world is now on your fingertips, swipe through and travel along the maze of a billion pictures. Facebook along with its sister concerns, Instagram, Messenger and WhatsApp, are together…
WHAT WOULD YOU DO when at the last minute your meeting gets cancelled in a new city? You would either take the rest of the day off or figure out…
“To know the road ahead, ask those coming back,” goes an ancient Chinese adage, which still rings true for the aspiring traveller armed with her camera, a smartphone and a…
Shilpa grew up in humble beginnings. That, however, did not deter her from her passion of exploring the world – on a motorcycle. Shilpa Balakrishnan is today, one of the…
FOR MORE THAN 3 YEARS, Palin Ningthoujam, is leading the digital and content marketing practice, EXPD, at Avian Media – an 11-year-old specialist communications consultancy. In 2013, he wanted to…
