Can brands do marketing without advertising [part one]
A marketing manager recently asked – Can we do marketing without advertising in the coming years? For a moment I was bit surprised. Before telling him a yes, I wondered…
Why brands need to think like publishers
A popular Indian fashion e-commerce brand shared a neat brief – “We want to transform our brand’s perception from a transactional mindset to owning the online fashion category.” The brand…
Freedom of expression vs brand/agency sensibility – where do we draw the line
Where do we draw the line? A Twitter update, a Whatsapp forward or a Tiktok video can create tensions among communities. India has witnessed it, Singapore is facing the heat…
#LIDMAwards18 – Dentsu Webchutney wins Best Digital Marketing Agency
Last week we announced the winners of the fourth edition of Lighthouse Insights Digital Marketing Awards 2018 (#LIDMAwards18). A day prior we also announced the complete list of nominations that…
Winners of #LIDMAwards18
The wait is over! Winners of the fourth edition of Lighthouse Insights Digital Marketing Awards 2018 (#LIDMAwards18) is out. Yesterday we also revealed the complete list of nominations that were…
Revealing the #LIDMAwards18 nominations
In February 2018 we launched our fourth edition of Lighthouse Insights Digital Marketing awards (#LIDMAwards18). The online digital marketing awards for brands and agencies saw a commendable response, 250 plus…
#PowerlessQueen: Nanhi Kali & WATConsult design a special game of Chess to illustrate the importance of girl child education
Chess, the ancient game of strategy, decides the fate of the king. The two-player strategy game played on a checkered gameboard has 16 pieces each: a king, a queen, two…
#LIDMAwards18 – Revealing the last set of jury members
In its fourth year, Lighthouse Insights Digital Marketing Awards 2018 (LIDMAwards18) is not only celebrating the work of digital marketers but is also trying to raise the standards of the…
Why are digital agencies hiring mainline creative heads
In a recent visit to Flying Cursor – for a quick chat with the founders and a hearty meal, I was informed that the digital communication agency has hired a…
#LIDMAwards18 – 14th March 2018 final date for submissions
Lighthouse Insights (LI) has chosen to extend the submission dates for LI Digital Marketing Awards 2018. The last and final date for submissions is now 14th March 2018. AWARD HIGHLIGHTS 14th…
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Digital and changes in it
Editor’s Note: This is a guest post by Soumyadip Chatterjee (Head, Brand Strategy and Digital Films at Buzzinga Digital). Views expressed in the article are the writer’s personal views and in no…
#LIDMAwards18 – Revealing the first set of jury members
Four years ago, Lighthouse Insights came up with the industry’s first digital marketing case studies eBook. The next year we decided to add an additional layer to celebrate industry work…
Britannia Good Day celebrates the ‘Smile Makers of India’
India is home to one of the largest rail transport networks in the world carrying millions of passengers throughout the length and breadth of the country. Looking out from the…
#ShutTheFakeUp – Fastrack cheerleads a get real revolution with Gen Z
“If you can fake it, you can make it,” is no longer a truism on social media. Youngsters are too eager to call out on the fakery. Still, an ignorant…
Chocorobbers – How Kellogg’s Chocos Fills stole hearts this Valentine’s week
Cereal makers have turned serial robbers. Anything with chocolate inside is being robbed, depriving the world of chocolate. In case you are the chocolaty type, you’re most likely a target…
Naya Sport Naye Superstars: #Ucypher leverages content to elevate gaming to a competitive sport
Globally, the e-sports gaming market is estimated to be over USD 500-600 million with over 2000 teams consistently participating in tournaments. Gaming in India is a different story, however. The…
#DilSeDesiRouter – How Digisol created content crafted for millennials to make routers cool
A router has the most insignificant existence in our networked world. The only entities that matter to us on the information superhighway are our end consumption devices, data providers and…
#7HourMarathon vs #MySoniKudi.com – how an influential celebrity solely drove a digital campaign
Milind Soman and Gul Panag are radical achievers in their own right, both have the power to influence young minds but put to the ultimate test of a curiosity-led buzz…
50 categories to apply from at the LI Digital Marketing Awards 2018
Yesterday, we made the Fourth edition of Lighthouse Insights (LI) digital marketing awards live. The online award show along with the industry-favored eBook is delighted to honor your amazing work executed in…
Call For Submissions For LI Digital Marketing Awards 2018
The Fourth edition of Lighthouse Insights (LI) digital marketing awards is live. The online award show along with the industry-favored eBook is delighted to honor your amazing work executed in…