What started as a day-long shopping extravaganza by India’s biggest chain of hypermarket stores in 2006, has now ballooned into a full-fledged five-day mega shopping festival during the Republic Day…
Do young marketers prefer a traditional ad agency or the new age production houses? Do they work with the Ogilvys’ and Lowe Lintas’ of the world or do they prefer…
A month ago, Bridge Music Academy had launched ‘The Racist Cover’ – a special version of a song played on a piano or keyboard without using the black keys. The…
Experience is the word that marketers swear by. The other word is ‘Video’ – if you watch or breathe in this space then no surprises here. Brands want a video…
Viewer attention is the holy grail in these video-led times. Every social network is striving to make it worth your while. Even 3 seconds is precious spending on an ad…
“This is the golden era for content creators. Earlier it was just one print and TV ad but today with so many screens, the opportunities are nothing short,” remarked Raj…
Back in 1998, when the world still retained a certain amount of its child-like innocence, Sunil Chawla visited Bombay and the first thing he did as he stepped off the…
Child cancer is a dreaded disease but what’s even more dreadful is the statistics around it. Despite the best medical facilities available in India, the survival rate is as low…
Earlier in the week, Lighthouse Insights revealed the winning list of the LI Content Marketing Awards 2017. The ‘LI Content Marketing 2017’ online award show was launched late in August….
Monday got interesting; here is the winning list of the LI Content Marketing Awards 2017. Late in August, we had launched the first edition of “LI Content Marketing Awards”, the…
The Client HBO India (Turner International India Pvt Ltd) – World leader in entertainment, HBO is present in over 50 countries entertaining billions of fans each day with the very best…
The Brand Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local…
The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
The Client Penguin India, established in 1985, is the largest English language trade publisher in the subcontinent. In 1987, they started with 6 books, 30 years later, they add almost…
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
The Client Dogsee is an industry leader and disruptor of pet treats market. This Bangalore headquartered dog treat brand manufactures natural, pure, preservatives & gluten free dog treats. The marquee…
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…