Indian politicians won’t mind Twitter’s ban on political ads
“There is no right or wrong, only thinking makes it so.” First, it was Adam Neumann and then Mark Zuckerberg who was completely peeled off by the US Media. However,…
How Pantene India is transforming into a doer with #FreedomHair
I grew up in a male-dominated family. I was immune to the problems faced by girls. Why did my sister (cousin) make faces while walking into her school with a…
How these four brands are thinking different this Diwali
A few more hours and the festival weekend is on. It is Diwali time. Time for fun, celebrations, gifts, and shopping. This also means the wallet will see a nice…
Why is TikTok investing in #EduTok program in India
Plank is a simple and effective bodyweight exercise that requires no equipment and can be done anywhere. But doing a perfect plank is crucial? Here is a quick TikTok video…
Mobile gaming the driving force of Indian online gaming
The digital revolution has been the primary contributor to the remarkable growth of the gaming segment – one of the outperformers in the Music and Entertainment industry in FY19. According…
Is Facebook really the champion of free speech
Mark Zuckerberg, CEO of Facebook is the new savior of free speech but not when it comes to profit. “When profit comes up against democracy, Facebook chooses profit,” Senator Elizabeth…
Is belief enough for smokers to quit and buy Nicotex
Charles Duhigg in his fascinating book The Power of Habit talks about the habit loop. “We know that habit cannot be eradicated – it must, instead, be replaced. And we know…
CenturyPly Heroes campaign could have been an effective brand property
Durga Puja is special. Growing up in Haldia, I would be as excited as the bongs. The festival, approximately for five days is all about community bonding over food, music,…
Is the subscription model paying for OTT and music streaming apps in India
In 2019, Indians are devoting nearly a third of their overall time on media to digital formats. The growing digital consumption is being served by more than 30 over-the-top (OTT)…
How regional is defining India’s digital future
In tune with the global economy, India’s GDP growth rate marginally declined from 7.2% in 2017 to 7.1% in 2018. The country is witnessing a slowdown and it has impacted…
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Why is Instagram and Facebook removing Like counts
In 2010, social media in India started scratching the surface. For most of us, Orkut was our first love but it had hit a roadblock. And then came Facebook like…
Indians want music but for FREE
“Without music, life would be a mistake” ― Friedrich Nietzsche The above quote is true for Indians. According to the IFPI-IMI Digital Music Report 2019 – 80% surveyed respondents deemed…
Can brands do marketing without advertising [part one]
A marketing manager recently asked – Can we do marketing without advertising in the coming years? For a moment I was bit surprised. Before telling him a yes, I wondered…
Why brands need to think like publishers
A popular Indian fashion e-commerce brand shared a neat brief – “We want to transform our brand’s perception from a transactional mindset to owning the online fashion category.” The brand…
Freedom of expression vs brand/agency sensibility – where do we draw the line
Where do we draw the line? A Twitter update, a Whatsapp forward or a Tiktok video can create tensions among communities. India has witnessed it, Singapore is facing the heat…
#LIDMAwards18 – Dentsu Webchutney wins Best Digital Marketing Agency
Last week we announced the winners of the fourth edition of Lighthouse Insights Digital Marketing Awards 2018 (#LIDMAwards18). A day prior we also announced the complete list of nominations that…
Winners of #LIDMAwards18
The wait is over! Winners of the fourth edition of Lighthouse Insights Digital Marketing Awards 2018 (#LIDMAwards18) is out. Yesterday we also revealed the complete list of nominations that were…
Revealing the #LIDMAwards18 nominations
In February 2018 we launched our fourth edition of Lighthouse Insights Digital Marketing awards (#LIDMAwards18). The online digital marketing awards for brands and agencies saw a commendable response, 250 plus…
#PowerlessQueen: Nanhi Kali & WATConsult design a special game of Chess to illustrate the importance of girl child education
Chess, the ancient game of strategy, decides the fate of the king. The two-player strategy game played on a checkered gameboard has 16 pieces each: a king, a queen, two…
#LIDMAwards18 – Revealing the last set of jury members
In its fourth year, Lighthouse Insights Digital Marketing Awards 2018 (LIDMAwards18) is not only celebrating the work of digital marketers but is also trying to raise the standards of the…