Why are digital agencies hiring mainline creative heads
In a recent visit to Flying Cursor – for a quick chat with the founders and a hearty meal, I was informed that the digital communication agency has hired a…
#LIDMAwards18 – 14th March 2018 final date for submissions
Lighthouse Insights (LI) has chosen to extend the submission dates for LI Digital Marketing Awards 2018. The last and final date for submissions is now 14th March 2018. AWARD HIGHLIGHTS 14th…
Digital and changes in it
Editor’s Note: This is a guest post by Soumyadip Chatterjee (Head, Brand Strategy and Digital Films at Buzzinga Digital). Views expressed in the article are the writer’s personal views and in no…
#LIDMAwards18 – Revealing the first set of jury members
Four years ago, Lighthouse Insights came up with the industry’s first digital marketing case studies eBook. The next year we decided to add an additional layer to celebrate industry work…
Britannia Good Day celebrates the ‘Smile Makers of India’
India is home to one of the largest rail transport networks in the world carrying millions of passengers throughout the length and breadth of the country. Looking out from the…
#ShutTheFakeUp – Fastrack cheerleads a get real revolution with Gen Z
“If you can fake it, you can make it,” is no longer a truism on social media. Youngsters are too eager to call out on the fakery. Still, an ignorant…
Chocorobbers – How Kellogg’s Chocos Fills stole hearts this Valentine’s week
Cereal makers have turned serial robbers. Anything with chocolate inside is being robbed, depriving the world of chocolate. In case you are the chocolaty type, you’re most likely a target…
Naya Sport Naye Superstars: #Ucypher leverages content to elevate gaming to a competitive sport
Globally, the e-sports gaming market is estimated to be over USD 500-600 million with over 2000 teams consistently participating in tournaments. Gaming in India is a different story, however. The…
#DilSeDesiRouter – How Digisol created content crafted for millennials to make routers cool
A router has the most insignificant existence in our networked world. The only entities that matter to us on the information superhighway are our end consumption devices, data providers and…
#7HourMarathon vs #MySoniKudi.com – how an influential celebrity solely drove a digital campaign
Milind Soman and Gul Panag are radical achievers in their own right, both have the power to influence young minds but put to the ultimate test of a curiosity-led buzz…
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50 categories to apply from at the LI Digital Marketing Awards 2018
Yesterday, we made the Fourth edition of Lighthouse Insights (LI) digital marketing awards live. The online award show along with the industry-favored eBook is delighted to honor your amazing work executed in…
Call For Submissions For LI Digital Marketing Awards 2018
The Fourth edition of Lighthouse Insights (LI) digital marketing awards is live. The online award show along with the industry-favored eBook is delighted to honor your amazing work executed in…
Flipkart Fashion takes the video route to show the best way to look your best
One just can’t have enough of the Flipkart kids. Once sparking a wave across the media shoreline back in 2011, they are now a much-awaited brand voice to reckon with….
Do digital agencies need a sales or business development team
On a Saturday afternoon, sipping craft beer – a dear friend of mine informed that the network agency he represents is cutting down on the sales team. Talking more on…
#IndiaChalaShopping: Big Bazaar rides on nostalgia to promote its iconic ‘Sabse Saste Din’
What started as a day-long shopping extravaganza by India’s biggest chain of hypermarket stores in 2006, has now ballooned into a full-fledged five-day mega shopping festival during the Republic Day…
Who do young marketers want to work with?
Do young marketers prefer a traditional ad agency or the new age production houses? Do they work with the Ogilvys’ and Lowe Lintas’ of the world or do they prefer…
The Racist Keyboard – Dentsu Webchutney & Bridge Music Academy’s innovative use of tech truly explains racism
A month ago, Bridge Music Academy had launched ‘The Racist Cover’ – a special version of a song played on a piano or keyboard without using the black keys. The…
Personalized Experience is the Video of tomorrow
Experience is the word that marketers swear by. The other word is ‘Video’ – if you watch or breathe in this space then no surprises here. Brands want a video…
Vivo V7 ViewTube – How to increase ad relevance & ensure viewers do not skip your ad
Viewer attention is the holy grail in these video-led times. Every social network is striving to make it worth your while. Even 3 seconds is precious spending on an ad…
#DANe4mreport – Video: the cheerleader of Indian Digital Advertising
“This is the golden era for content creators. Earlier it was just one print and TV ad but today with so many screens, the opportunities are nothing short,” remarked Raj…