Shoes on Loose is trying to find brand purpose with Save Ladakh initiative
“Three Idiots movie did more bad than good to Ladakhi people,” said a local from Leh while sipping a hot cup of tea with me. I always assumed that the…
The ideal Indian man according to brands
Do you recall the scene from Gangs of Wasseypur when Ramadhir tells why he refrains from watching Bollywood movies? Watch the clip 🙂 Bollywood – the answer to all…
Indian women, the growing bait for sports brands
“The last 100m has always been my strength,” said Hima Das in an interview with LiveMint. “I am a little slow off the blocks. So the 400m suits me better as…
The conundrum of an Indian advertiser in the digital age
“Advertisement dollars continue to flow in but a subset of advertisers starting to turn cautious,” reveals the recently released BCG-CII report. The industry report titled “The Trillion(and growing) Touchpoint story –…
Four brands that make a point on Children’s Day
“Only the curious have something to find.” – Anonymous I grasped the quote pretty late. As a kid, I was frightened to ask questions and even answer them. What if…
Snapchat’s revamped strategy for a “poor” country India
“Be careful with your words. Once they are said, they can be only forgiven, not forgotten.” – Unknown Snapchat (ephemeral messaging app) CEO Evan Spiegel might regret his 2017 statement…
TikTok integration with Bala movie deserves attention
Bollywood hero can’t be bald. He has to be good looking with six-packs and savior of the society. With every movie, Ayushmann Khurrana is breaking one myth at a time….
Can Under Armour be a loud brand and quiet company in India
If you can’t stop thinking about it, don’t stop working for it. “Women can’t play hockey—this hockey is only for the men,” Stanzin Dolker, is one of the revolters challenging…
Who stole my ad? Brand or Agency
You were born an original. Don’t die a copy. – John Mason. Talk to anyone who has worked long in an advertising agency, you will hear at least one story…
Born On Instagram – Instagram’s strategy to compete with TikTok in India
26-year-old Awez Darbar is a well known Indian dancer, choreographer, and an Internet star. Son of music composer Ismail Darbar is immensely popular on TikTok, Instagram, Snapchat and YouTube. However,…
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Indian politicians won’t mind Twitter’s ban on political ads
“There is no right or wrong, only thinking makes it so.” First, it was Adam Neumann and then Mark Zuckerberg who was completely peeled off by the US Media. However,…
How Pantene India is transforming into a doer with #FreedomHair
I grew up in a male-dominated family. I was immune to the problems faced by girls. Why did my sister (cousin) make faces while walking into her school with a…
How these four brands are thinking different this Diwali
A few more hours and the festival weekend is on. It is Diwali time. Time for fun, celebrations, gifts, and shopping. This also means the wallet will see a nice…
Why is TikTok investing in #EduTok program in India
Plank is a simple and effective bodyweight exercise that requires no equipment and can be done anywhere. But doing a perfect plank is crucial? Here is a quick TikTok video…
Mobile gaming the driving force of Indian online gaming
The digital revolution has been the primary contributor to the remarkable growth of the gaming segment – one of the outperformers in the Music and Entertainment industry in FY19. According…
Is Facebook really the champion of free speech
Mark Zuckerberg, CEO of Facebook is the new savior of free speech but not when it comes to profit. “When profit comes up against democracy, Facebook chooses profit,” Senator Elizabeth…
Is belief enough for smokers to quit and buy Nicotex
Charles Duhigg in his fascinating book The Power of Habit talks about the habit loop. “We know that habit cannot be eradicated – it must, instead, be replaced. And we know…
CenturyPly Heroes campaign could have been an effective brand property
Durga Puja is special. Growing up in Haldia, I would be as excited as the bongs. The festival, approximately for five days is all about community bonding over food, music,…
Is the subscription model paying for OTT and music streaming apps in India
In 2019, Indians are devoting nearly a third of their overall time on media to digital formats. The growing digital consumption is being served by more than 30 over-the-top (OTT)…
How regional is defining India’s digital future
In tune with the global economy, India’s GDP growth rate marginally declined from 7.2% in 2017 to 7.1% in 2018. The country is witnessing a slowdown and it has impacted…