Why brands need to think like publishers

A popular Indian fashion e-commerce brand shared a neat brief – “We want to transform our brand’s perception from a transactional mindset to owning the online fashion category.” The brand…

Winners of #LIDMAwards18

The wait is over! Winners of the fourth edition of Lighthouse Insights Digital Marketing Awards 2018 (#LIDMAwards18) is out. Yesterday we also revealed the complete list of nominations that were…

Revealing the #LIDMAwards18 nominations

In February 2018 we launched our fourth edition of Lighthouse Insights Digital Marketing awards (#LIDMAwards18). The online digital marketing awards for brands and agencies saw a commendable response, 250 plus…

Digital and changes in it

Editor’s Note: This is a guest post by Soumyadip Chatterjee (Head, Brand Strategy and Digital Films at Buzzinga Digital). Views expressed in the article are the writer’s personal views and in no…