Adgebra – Inside India’s largest regional language native ad platform
Local languages are going to be the key for the next billion users as well as marketers to join the Internet. With every passing year the statement has become louder…
Call for submissions for LI Content Marketing Awards 2017
Earlier this year we successfully executed the third edition of Lighthouse Insights (LI) Digital Campaign Awards. Carrying forward our belief that good and interesting work needs to be recognized and…
Original digital marketing stories from Lighthouse Insights
#DontJudgeReboxed, eBay India busts our idea of refurbished goods with witty content: Just in time for the festive season, eBay calls out all Indians to embrace refurbished and enjoy heavy…
Facebook is making influencer marketing more expensive
The Influencer marketing space is not only picking up pace in 2017, but getting more expensive too. Last year eMarketer said, “Globally marketers spend $570 million on influencer marketing on…
#DontJudgeReboxed, eBay India busts our idea of refurbished goods with witty content
Refurbished. Returned. Reboxed. Call it by any name but the general notion remains the same. Refurbished goods are damaged pieces that have been hastily repaired, ready to be pushed down…
#FundYourOwnWorth: ICICI Bank looks for wonder women in its new story-driven initiative
Marketing to women needs a special touch, demands a stronger proposition, and as always, must win her heart. But, when it comes to a category like personal finance, women are…
Embrace #RealDosti, Mondelez India urged youngsters this Friendship Day via integrated campaign
The Digital Age is upon us, second by second notifications on our smartphone ensure we do not miss out on anything. So much so that the concept of friendship has…
Exclusive digital marketing stories from Lighthouse Insights
Queens of Comedy, TLC India leverages digital to find the funniest women in the country: The lifestyle channel is on the lookout for women who can leave us in splits,…
Queens of Comedy, TLC India leverages digital to find the funniest women in the country
The stage is set. There’s apprehension in the air. The audience awaits in pitiful hope for the woman about to take over the mic. She appears to be meek going…
What Clicks – bringing transparency & accountability to digital media initiatives
“Fraud is the daughter of greed,” Jonathan Gash. US digital marketing spends will near $120 billion by 2021. Investment in paid search, display advertising, social media, online video and email…
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Royal Enfield #REGear – celebrating the spirit of motorcycling way of life
In 2007, I got a chance to experience my first cultural shock in London. Pub hopping and sight seeing kept me busy after work hours, which is also the time I…
Original digital marketing stories from Lighthouse Insights
#KhaneMeinTwist: Nutralite teams up with Chef Sanjeev Kapoor for new crowd-sourced video series: Chef Kapoor added a tasty twist to everyday khana for promoting the health brand’s new variants, and all…
Society Tea #OneMinuteTeaChallenge – a digital campaign uniquely crafted for the One Minute Tea
Tea lovers know a perfect cup of tea. The aroma, the flavour, the spices, all need to release their magic spells at just the right amount and the right time….
Gail India steers on building a community of #HawaBadlo Warriors
Pollution, in particular air pollution, has become a topic of grave concern the world over. Several Indian cities now top the list of the world’s most polluted cities. Per a…
#KhaneMeinTwist: Nutralite teams up with Chef Sanjeev Kapoor for new crowd-sourced video series
Advertising, over the ages, has evolved to replace our need to know what’s going on inside our body, inside our vital organs, inside each cell in particular. An ad film…
Best Indian digital marketing reads from Lighthouse Insights
How Zostel fires a passion for backpacking with creative content marketing on Instagram: The backpacker hostels chain makes creative use of Instagram to weave vibrant stories of life at its…
These 6 search patterns are going to write the future of search
Editor’s Note: Prashant Nandan (Senior Director – Digital Trading & Buying at Dentsu Aegis Network) writes about the paradigm shift happening in search. The article has been cross posted from LinkedIn…
Best Indian digital marketing reads from Lighthouse Insights
#MagicOfLight: Bajaj Electricals aces the art of digital storytelling: A set of video stories beautifully illustrate the brand’s journey in transforming lives in remote areas through its power transmission &…
#TumNahiSamjhoge – MuscleBlaze celebrates devotion, discipline, and dedication of fitness freaks
Fitness is not just a New Year resolution. It’s not a means to get more likes on Instagram for your gym selfies. Being fit is a way of life, one that…
HBO Suicide Squad promotions: How WhatsApp was used as a mobile marketing platform
WhatsApp, the Facebook-owned chat app, is notorious for its closed API. Besides, one still cannot place ads on it. Cajoling or cursing Facebook may not be a well-meaning strategy, either….