Why is TikTok investing in #EduTok program in India
Plank is a simple and effective bodyweight exercise that requires no equipment and can be done anywhere. But doing a perfect plank is crucial? Here is a quick TikTok video…
Plank is a simple and effective bodyweight exercise that requires no equipment and can be done anywhere. But doing a perfect plank is crucial? Here is a quick TikTok video…
The digital revolution has been the primary contributor to the remarkable growth of the gaming segment - one of the outperformers in the Music and Entertainment industry in FY19. According…
Mark Zuckerberg, CEO of Facebook is the new savior of free speech but not when it comes to profit. “When profit comes up against democracy, Facebook chooses profit,” Senator Elizabeth…
Charles Duhigg in his fascinating book The Power of Habit talks about the habit loop. “We know that habit cannot be eradicated - it must, instead, be replaced. And we know…
Durga Puja is special. Growing up in Haldia, I would be as excited as the bongs. The festival, approximately for five days is all about community bonding over food, music,…
In 2019, Indians are devoting nearly a third of their overall time on media to digital formats. The growing digital consumption is being served by more than 30 over-the-top (OTT)…
In tune with the global economy, India’s GDP growth rate marginally declined from 7.2% in 2017 to 7.1% in 2018. The country is witnessing a slowdown and it has impacted…
In 2010, social media in India started scratching the surface. For most of us, Orkut was our first love but it had hit a roadblock. And then came Facebook like…
“Without music, life would be a mistake” ― Friedrich Nietzsche The above quote is true for Indians. According to the IFPI-IMI Digital Music Report 2019 - 80% surveyed respondents deemed…
A marketing manager recently asked - Can we do marketing without advertising in the coming years? For a moment I was bit surprised. Before telling him a yes, I wondered…
A popular Indian fashion e-commerce brand shared a neat brief - “We want to transform our brand’s perception from a transactional mindset to owning the online fashion category.” The brand…
Where do we draw the line? A Twitter update, a Whatsapp forward or a Tiktok video can create tensions among communities. India has witnessed it, Singapore is facing the heat…
Last week we announced the winners of the fourth edition of Lighthouse Insights Digital Marketing Awards 2018 (#LIDMAwards18). A day prior we also announced the complete list of nominations that…
The wait is over! Winners of the fourth edition of Lighthouse Insights Digital Marketing Awards 2018 (#LIDMAwards18) is out. Yesterday we also revealed the complete list of nominations that were…
In February 2018 we launched our fourth edition of Lighthouse Insights Digital Marketing awards (#LIDMAwards18). The online digital marketing awards for brands and agencies saw a commendable response, 250 plus…
Chess, the ancient game of strategy, decides the fate of the king. The two-player strategy game played on a checkered gameboard has 16 pieces each: a king, a queen, two…
In its fourth year, Lighthouse Insights Digital Marketing Awards 2018 (LIDMAwards18) is not only celebrating the work of digital marketers but is also trying to raise the standards of the…
In a recent visit to Flying Cursor – for a quick chat with the founders and a hearty meal, I was informed that the digital communication agency has hired a…
Lighthouse Insights (LI) has chosen to extend the submission dates for LI Digital Marketing Awards 2018. The last and final date for submissions is now 14th March 2018. AWARD HIGHLIGHTS 14th…
Editor’s Note: This is a guest post by Soumyadip Chatterjee (Head, Brand Strategy and Digital Films at Buzzinga Digital). Views expressed in the article are the writer’s personal views and in no…