Do digital agencies need a sales or business development team
On a Saturday afternoon, sipping craft beer – a dear friend of mine informed that the network agency he represents is cutting down on the sales team. Talking more on…
#IndiaChalaShopping: Big Bazaar rides on nostalgia to promote its iconic ‘Sabse Saste Din’
What started as a day-long shopping extravaganza by India’s biggest chain of hypermarket stores in 2006, has now ballooned into a full-fledged five-day mega shopping festival during the Republic Day…
Who do young marketers want to work with?
Do young marketers prefer a traditional ad agency or the new age production houses? Do they work with the Ogilvys’ and Lowe Lintas’ of the world or do they prefer…
The Racist Keyboard – Dentsu Webchutney & Bridge Music Academy’s innovative use of tech truly explains racism
A month ago, Bridge Music Academy had launched ‘The Racist Cover’ – a special version of a song played on a piano or keyboard without using the black keys. The…
Personalized Experience is the Video of tomorrow
Experience is the word that marketers swear by. The other word is ‘Video’ – if you watch or breathe in this space then no surprises here. Brands want a video…
Vivo V7 ViewTube – How to increase ad relevance & ensure viewers do not skip your ad
Viewer attention is the holy grail in these video-led times. Every social network is striving to make it worth your while. Even 3 seconds is precious spending on an ad…
#DANe4mreport – Video: the cheerleader of Indian Digital Advertising
“This is the golden era for content creators. Earlier it was just one print and TV ad but today with so many screens, the opportunities are nothing short,” remarked Raj…
Celebrating brand loyalists – the key to memorable digital storytelling
Back in 1998, when the world still retained a certain amount of its child-like innocence, Sunil Chawla visited Bombay and the first thing he did as he stepped off the…
#1SmallStepForCancer: Gozoop & 1SmallStep Foundation go digital to build an INR 1 Crore emergency fund for child cancer
Child cancer is a dreaded disease but what’s even more dreadful is the statistics around it. Despite the best medical facilities available in India, the survival rate is as low…
LI Content Marketing Awards 2017 – Best Content Marketing Brand & Agency
Earlier in the week, Lighthouse Insights revealed the winning list of the LI Content Marketing Awards 2017. The ‘LI Content Marketing 2017’ online award show was launched late in August….
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The winning list of LI Content Marketing Awards 2017
Monday got interesting; here is the winning list of the LI Content Marketing Awards 2017. Late in August, we had launched the first edition of “LI Content Marketing Awards”, the…
How HBO India capitalized the WhatsApp status feature and received above 100K messages
The Client HBO India (Turner International India Pvt Ltd) – World leader in entertainment, HBO is present in over 50 countries entertaining billions of fans each day with the very best…
How Bajaj Allianz Life Insurance uses its blog to educate & empower users to make an informed decision on financial planning
The Brand Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local…
How Dell harnessed Facebook LIVE to launch the first Inspiron gaming laptop in India
The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…
How Mirinda’s #ReleaseThePressure helped generate 99.9% positive conversations
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
How Creativa built a robust content strategy to boost conversations around authors and books for Penguin India
The Client Penguin India, established in 1985, is the largest English language trade publisher in the subcontinent. In 1987, they started with 6 books, 30 years later, they add almost…
Liter of Light – How Mindshare & Pepsi illuminated poor homes on Diwali using empty Pepsi bottles
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
#DogseeDogSong – How Dogsee executed the biggest digital campaign by an Indian pet food brand
The Client Dogsee is an industry leader and disruptor of pet treats market. This Bangalore headquartered dog treat brand manufactures natural, pure, preservatives & gluten free dog treats. The marquee…
How Pepsi Liter of Light used discarded bottles to brighten up poor homes during Diwali
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…
#ReleaseThePressure – How Mindshare helped Mirinda reach out to digital audiences to spread awareness about parental pressure on teens
The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…