With ‘Rs 43,490′ BlackBerry Z10 Pricing Becomes A Joke On Twitter

by Prasant Naidu on February 26, 2022

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Blackberry Z10Why are you being mean? Blackberry must be asking Twitter after seeing “Rs 43, 490” trending all day on Twitter. And while I am writing this, the tweets are pouring in for the price tag of Blackberry’s new model Z10 in India, which has been trending since yesterday.

After rebranding itself from RIM to BlackBerry, the Canadian Smartphone maker launched the most talked about operating system Blackberry 10 and two new smartphones – Z10 and Q10 last month. Yesterday, the brand made an India launch in Grand Hyatt, Mumbai along with their brand labelled the Z10 with a price tag of Rs 43,490. The launch focused on the flagship model Z10 and on the announcement that 30 new apps that are popular on the Android and iOS platforms in India would be added to Blackberry .

The brand also made sure that it integrated the social community with its launch. The Facebook page had built an app that was live streaming the event for the Facebook fans. In addition to this, the Facebook page was updating the fans with interesting updates.

But the Twitter community had a big surprise for Blackberry India. The moment people started tweeting the exorbitant price of Z10, little did Blackberry know that they are going to be trending for all the wrong reasons. The Twitter community got something exciting to vent about on a Monday and that started the saga of funny and innovative tweets on how Blackberry has exorbitantly priced its new model. You can follow the entire excitement here or check out some of the very interesting tweets that I thought were hilarious.

Talking to Firspost, Vivek Bhardwaj, Software Head at Blackberry India expressed that Z10 is not only targeted to the corporate audience but also to a student who is on Facebook and Twitter. If that is the case then I would add some more money and buy iPhone if am a brand conscious guy and if not then I can go and buy Samsung that not only suits the pocket of Indians but is also the most popular Android phone in India.

At this price, I am not sure who is going to buy it and seeing the conversations on Twitter, definitely, a majority of students might opt for other choices. This trending topic provides a free consumer survey for Blackberry pricing; hope it corrects it otherwise it will have to pull out from India like it had to from Korea.

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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  • http://www.facebook.com/ajay.pandey1 Ajay Pandey

    They soon have to come up with the low budget phone for student community, if they want to keep that market intact. It is a strategic mistake not to offer the choice and just one phone.

    • http://lighthouseinsights.in/ Prasant Naidu

      We will have to wait and see what happens :) for now they are saying we don’t want to price it at 5K-7K

  • http://twitter.com/CSharpDFlat Omkar Mishra

    In the price sensitive market of india, they have got their prices all wrong..Agreed it’s a new OS and all that Jazz..But for 43K i would rather go with Galaxy Grand…#EnoughSaid

    • http://lighthouseinsights.in/ Prasant Naidu

      If it was few years back then it still could have but now in India. hmm tough call? can indian students afford 43K phone

  • isomesh

    What really intrigues me is how powerful twitter is becoming as a public platform. Brands really can’t do anything anything about Twitter. They may have a presence there, but there’s no way they can control it. On Facebook, at least you can keep conversations private or limited to some extent. But, on Twitter all brands are naked.

    • http://lighthouseinsights.in/ Prasant Naidu

      Very true and Blackberry is feeling the heat. That’s why i am seeing articles in big media houses where they are justifying the prices :)

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