KFC gives lunch hour another go; will the Indian consumer bite: The new commercial that promotes this offering has been conceptualised by Ogilvy India. Currently a digital film, it will be soon released on television. And, for this campaign, the brand has roped in Mumbai’s famous Dabbawalas, who have been tasked with delivering the KFC lunch item to corporate offices and media houses.
Reliance Jio’s fashion portal Ajio goes live: Mukesh Ambani owned Reliance Industries has launched its fashion ecommerce portal called Ajio.com under its Jio brand, reports the Mint. The company launched the portal at the ongoing Lakme Fashion week in Mumbai.
VIP appoints Hrithik Roshan as its new brand ambassador: Actor Hrithik Roshan has been roped in as the face of luggage brand VIP and will endorse its new campaign titled ‘When you are very important‘.
Zomato launches Android-based point of sale solution: Zomato has launched Zomato Base, its point of sale software, starting with 35 outlets of The Beer Cafe. The company initially piloted the project at The Beer Cafe in Gurgaon, which has now been extended to outlets in Mumbai, Pune, Amritsar, Bangalore etc.
Dish TV is about spicing up Indian lifestyles: The 70-second TVC created by McCann India shows various instances including modern couple, a traditional household or jawans at the border – everyone consumes entertainment with a twist.
If ‘there’s something wrong with the AC’ this summer, it’s possibly not a Blue Star: In a commercial conceptualized by Interface Communications, bears and Arabs show up the advantage Blue Star air-conditioners have over others.
Zivame’s new ads have all the answers to women’s lingerie woes: Online lingerie store, Zivame, has launched its new advertising campaign, that showcases solutions for the lingerie shopping woes that most women face across the country.
Now, even Flipkart has a funky granny. Well, almost…: Have you have ever felt like you are at your wits’ end when buying a gift for someone? Online marketplace Flipkart has a simple solution called Flipkart GiftCards. And, to tell users about this new service, it has come up with an ad that is a witty take on the gifting ‘habits’ of Indians.
Here’s How ORRA is Capitalizing on Digital with Google in India: The premier diamond jewellery brand ORRA has been featured in a case study conducted by search engine giant Google, in India. The study which has also been released in the form of a video showcases that how ORRA has been successfully capitalizing on digital.
Google search to display healthcare information in Hindi: Google will now display common health conditions and relevant medical facts as information cards in Hindi or English when a user queries for symptoms or health concerns through its search engine, reports TechCrunch. The feature will be available across all Google search platforms including smartphones, PCs and tablets and on its search app in both iOS and Android.