Original digital marketing stories from Lighthouse Insights

Best of last week - Nutralite #KhaneMeinTwist and Gail India building community with #HawaBadlo warriors

#KhaneMeinTwist: Nutralite teams up with Chef Sanjeev Kapoor for new crowd-sourced video series: Chef Kapoor added a tasty twist to everyday khana for promoting the health brand’s new variants, and all this was demonstrated using Facebook Live video. Read more here.

Gail India steers on building a community of #HawaBadlo Warriors: The natural gas transmission company, under its Swachh Air Mission initiative, has once again taken up the mantle of sensitizing the masses about air pollution with Hawa Badlo. Read more here.

How Zostel fires a passion for backpacking with creative content marketing on Instagram: The backpacker hostels chain makes creative use of Instagram to weave vibrant stories of life at its hostels, the cities it is at, while building an engaged community of backpackers. Read more here.

HBO Suicide Squad promotions: How WhatsApp was used as a mobile marketing platform: The new WhatsApp Status feature was leveraged to execute a 3-week-long activity where fans were engaged and updated about the movie on a daily basis. Read more here.

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