Original digital marketing stories from Lighthouse Insights

Original stories from last week - Flipkart #AbMehengaaiGiregi, Narcos 3 content marketing, and MMT new TVC.

Flipkart Big Billion Days 2017

#AbMehengaaiGiregi – Content marketing is the name of the game for Flipkart’s Big Billion Days: The ecommerce player is betting a billion and more on the power of content in its digital marketing mix for The Big Billion Days or TBBD, as it is popularly known. Read more here.

Netflix India adds a desi twist to its content marketing strategy for Narcos Season 3: Narcos season 3 is streaming on Netflix and the brand has created interesting content to get Indian fans excited about the popular crime drama web series. Read more here.

MMT promotes First Night Free on first domestic hotel booking with Ranveer Singh & Alia Bhatt in new TVC: Ranveer Singh and Alia Bhatt are back again with a dash of quirk continuing with their MakeMyTrip ads. Read more here.