Original digital marketing stories from Lighthouse Insights

Stories from last week - 15th September 2017 last date, Saptan Stories, Whatsapp for business, and Facebook Watch vs TV


15th September 2017 last date for LI Content Marketing Awards 2017: Lighthouse Insights (LI) has chosen to extend the submission dates for LI Content Marketing Awards 2017. The last and final date for submissions is now 15th September 2017. Read more here.

Why WhatsApp for business is big news for marketers: WhatsApp for business has been rolled out in India with companies like Book My Show, OLA and OYO Rooms. But are they only interested in replicating SMS feature or is there something big. Read more here.

Saptan Stories – British Council India blends storytelling with visual art in celebration of UK/India Year of Culture: A unique Indian story will be told 7 ways, over 7 weeks, by 7 artists and digital audiences in a first-of-its-kind crowdsourced campaign. Read more here.

How Facebook Watch is challenging traditional TV: Facebook Watch has been rolled out in US. It is doing funded video shows with publishers and creators are also working with advertisers for branded content. Read more here.