Original digital marketing stories from Lighthouse Insights

Stories from last week - Freshmenu launches a print magazine, AliveNow's journey, Snapchat growing its users and revenue, and more


Why online food ordering startup FreshMenu launched a print magazine: ‘Food For Thought’ will be a medium to start a deeper conversation with the modern Indian customer, says Aparna Mahesh, CMO, FreshMenu. Read more here.

How Snapchat is growing its users and revenue after two bad quarters: Snapchat has rolled out two new updates for influencers and brands, in an attempt to grow its users and revenues. Read more here.

LI Content marketing awards 2017

The AliveNow Journey: from a social media agency to a tech innovation lab: Adhvith Dhuddu shares how AliveNow has evolved into a tech innovation lab with patented product Newsfeed SmartApps and more. Read more here.

[Episode 2] Digital Marketing updates: Facebook bans Pages sharing fake news from buying ads: This week’s digital marketing episode is about Facebook banning Pages sharing fake news from buying ads, Google launching the ad-sense user first beta program, and WhatsApp for business starts rolling out. Read more here.