Original digital marketing stories from Lighthouse Insights

Original digital marketing stories - eBay India #DontJudgeReboxed, ICICI #FundYourOwnWorth, Mondelez India #RealDosti and Facebook influencer marketing

#DontJudgeReboxed, eBay India busts our idea of refurbished goods with witty content: Just in time for the festive season, eBay calls out all Indians to embrace refurbished and enjoy heavy discounts on goods as good as new, via the witty #DontJudgeReboxed. Read more here.

Facebook is making influencer marketing more expensive: Facebook has introduced new features around branded content which will allow brands to amplify creator posts and better analytics. Read more here.

#FundYourOwnWorth: ICICI Bank looks for wonder women in its new story-driven initiative: Riding on the self-empowering message of investing in oneself, the bank is hoping to promote its Advantage Woman Savings Account which has special offers on skill building, professional certifications, etc. Read more here.

Embrace #RealDosti, Mondelez India urged youngsters this Friendship Day via integrated campaign: The chocolate maker went old school to choose the medium for celebrating friendship but married it with digital to reach out to youngsters buried deep inside their smartphones. Read more here.