ANA Calls for Facebook Metrics to Be Audited and Accredited: The Association of National Advertisers is calling for Facebook’s metrics to be audited and accredited by the Media Rating Council in light of the social media network’s disclosure that it has been giving marketers an inflated number for the average time being spent viewing online clips.
How Refinery29 is expanding in Europe: Refinery29 has an 11-person editorial staff in London, where it launched nine months ago; it has a six-person editorial team on the ground in Berlin following its start in early June. Both countries have local sales and marketing departments. Next up in Europe: France.
Some publishers appear to be cooling on Facebook Instant Articles: Newswhip looked at several publishers’ posts to Instant Articles during a five-day period (Sept. 16-20). During that limited timeframe, it found that while some publishers including The Huffington Post, Mic and Washington Post are essentially all in on the format, other early adopters (BBC News, National Geographic and The Wall Street Journal) barely seem to be using Instant Articles at all recently.
Bloomberg Media to provide news on Japan’s LINE: Bloomberg Media has launched an official account on LINE, providing daily news content on one of Japan’s largest messenger platforms. It will include a selection of global business headlines, market news, analysis, technology coverage and features curated by Bloomberg’s Japan newsroom and its Asia-based digital team.
Sony Bravia Balloons and Glitter: Sony has launched a new advertising campaign which showcases the incredible picture quality of its new range of Sony BRAVIA 4K HDR TVs. Shot in 4K, the Sony Bravia Balloons ad brings to life a forgotten, derelict casino in Constanta, Romania, using 4000 balloons and over 1500 KG of glitter in the visually enchanting setting.
8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers: This morning, execs from Instagram and the NBA were part of an Advertising Week panel called “From the Olympics to the Pick-up Game: Instagram Talks Sports.” They revealed these eight intriguing data points that show the power of sports on social media.
Kik Is Now Letting Users Interact With More Than One Chatbot in the Same Conversation: Today, the Canadian messaging app is rolling out a new line of fashion and beauty bots that will be able to help users decide on styles of clothing or makeup—both by themselves or in conversations with friends—in way that could help drive sales for brands like H&M, Sephora and Victoria’s Secret.
Google updates Calendar, Drive, Docs, Sheets, and Slides with machine intelligence features: Today — in conjunction with Google’s Horizon business-oriented cloud computing conference, where it announced the formation of the Google Cloud brand — Google introduced new features for some of the Google apps that are now under the umbrella brand name G Suite. Google is using artificial intelligence to enhance Google Drive, Google Docs, Google Sheets, Google Slides, and Google Calendar.