In a recent development, New Delhi-based ibiboGroup, a subsidiary of South African digital media conglomerate Naspers Group has acquired bus tracking and analytics platform YourBus.in from Bangalore-based Lucido SoftLabs Pvt Ltd.
ibiboGroup which had acquired the country’s top bus ticketing platform redbus.in a year back from Bangalore-based Pilani Softlabs Pvt Ltd. has not disclosed the latest deal amount. As part of the deal the YourBus team will be joining the redBus team as the group wants to integrate the YourBus platform with its online properties redBus.in and Goibibo.com.
In fact redBus had already integrated the service from YourBus since a year.
YourBus was founded in 2011, with the intention to help bus operators to manage the fleet and provide better customer service. The startup founded by Satya P Devarakonda and Rajesh Mallipeddi was also a part of the incubation program at The Morpheus accelerator. The startup also helps passengers to get bus location/delay information on their mobiles in real time.
The other service it offers includes halt report that vehicle owners can use to track the number of unauthorized stops the bus made in a journey and punctuality report which shows a snap shot of the time taken by all buses. Besides using Google maps, passengers can also track the location of the bus throughout the journey.
YourBus is solving a big problem with technology and now after getting under the umbrella of redBus, the service would get a bigger reach. Tracking features like live tracking, punctuality report will definitely add credibility to the buses being listed on redBus giving some respite to customers on their travel journey.