There is no greater joy than the joy of giving. This Mother’s Day, OLX India, the free online classifieds platform that enables people to buy or sell items across a range of products and services, has launched a unique CSR initiative called ‘Every mother counts’. The campaign asks people to donate their personal items and belongings, which will then be given to needy mothers from shelter homes and slums in Delhi, Mumbai, Bangalore and Kolkata. The donations are being accepted from the 27th of April to the 5th of May before donating them on the 6th and 7th of May.
All one has to do is register themselves on the website ‘Every mother counts’ through name, email and mobile number or send SMS to given codes for each of the cities. The team at OLX will collect these donations in kind from one’s home or preferred location and gift wrap these donations to distribute them into the hands of underprivileged mothers. In addition, people can also fill up donation leaflets and drop it at the available drop boxes in Big Bazaar and Cafe Coffee Day.
The initiative has been promoted on the social media channels of OLX India. The Facebook page with a 2.9 million strong fan base, along with the Twitter page with more than 5K followers, have been sharing about the initiative and also running interesting contests with premium t-shirts to be won. A Twitter contest invited users to follow the handle and tweet with #ThereIsNoGreaterJoyThan. Witty and creative tweets could win exclusive OLX dri-fit t-shirts.
Brands are speaking more through their social actions rather than promoting themselves, which is the future. It is good to see an online C2C marketplace start an initiative that also gels with its line of business.