There’s straight forward marketing and then there’s surprise marketing. Surprise your customers by giving them more than what they had expected. Recently, travel app Ola Cabs surprised a few of its customers by sending India’s top Formula 1 driver to pick them up.
People seemed to be genuinely surprised when Narain Karthikeyan arrives to pick them up after they had booked a cab on Ola Prime. Popular stand-up comedian Abhish Mathew, seated at the back makes some funny conversations to take away from the awkwardness.
Before the surprise ride, Narain had asked Abhish, “Do you want me to scare the sh*t out of them?” as his estimation of speed might not be in sync with common drivers. During the ride, Abhish runs a popularity contest among the duo just to know how many would recognize him.
The ride has been captured in a video called “Prime Time with Narain Karthikeyan”.
The ‘Prime Time’ campaign is to announce the launch of Ola Prime. Currently, there are over 500 cars in the new Ola Prime category in the city, informed Vice President (Marketing) Sudarshan Gangrade to ET. The business-class offering in the city includes sedans as well as SUVs available from September 8 at an introductory fare of Rs 13 per km with a base fare of Rs 100 for the first four km. A ride time charge of Re 1 per minute is also applicable.
The news also informs that next in line is super-model Milind Soman who would share fitness secrets with customers during their ride. We don’t know who those lucky Ola Select customers would be.
Overall, the effort does make for a light-hearted watch, though it is difficult for me to believe that the customers weren’t aware beforehand, specially when it was tweeted by Ola.
— OLA (@Olacabs) September 9, 2015
Scripted or not, a fun effort by Ola, nevertheless!