Nivea Men Gets Hilarious Duo To Make A Plea To #BanBodyOdour

For the launch of its New Body Deodoriser, Nivea Men launched a hilarious video where comedians, Suresh Menon and Jose Covaco make a plea to #BanBodyOdour


Come summer and adding to your list of woes is ‘Body odour, a menace that could easily place you in a socially awkward situation if you aren’t careful enough. Your gym instructor could steer clear from you, your colleagues could give you the royal ignore, while passers-by move around with scrunched noses.

Taking matters in their own hands, a few days back, the hilarious duo, Suresh Menon and Jose Covaco called out for a nationwide ban on ‘body odour’.

In their inimitable hilarious style, they are seen making a plea to the people of India to ban body odour in the four-and-half-minute video mimicking the popular prime time news debate on Times Now and its vociferous anchor. Suresh Menon plays the anchor making a strong case for banning body odour, along with a panel comprising parodies of socialite Shobha De, ex-cricketer Sachin Tendulkar and more.

Jose plays a parody of Delhi CM Arvind Kejriwal who is known for his ‘dharnas’ or protest rally, here Jose appeals to the case as to how body odour prevents him from holding his dharnas. At the end, anchor Suresh makes a call to actor Arjun Ramphal to know his thoughts. Ramphal makes the final plea ‘Ban Body Odour’, while Suresh asks viewers to share their thoughts on social media using the hashtag #BanBodyOdour.


Meanwhile, men’s grooming brand, Nivea Men began creating social buzz around the hashtag #BanBodyOdour, and got its community excited about the launch of its New Body Deodoriser. The product when applied directly on the underarm skin, claims to control the formation of body odour throughout the day so there’s no need to reapply it.

Around the weekend, actor and brand ambassador Arjun Ramphal and Rakshit Hargave MD, Nivea India unveiled the new deodorant amongst a group of bloggers in Mumbai. Arjun shared useful tips on deodorants and its right applications.

#BanBodyOdour brings up tweets about the launch event and the hilarious video on Twitter. Uploaded by Nivea Men YouTube Channel on June 11, the video has garnered over 450K views till date.

Nivea Men has indeed worked out a cool launch integrating digital media with the offline event, while having created pre-buzz with the funny video. However, the funny video did not go as much viral, it could have been released as branded content on some popular youth entertainment channel. Although the video, in no way, makes a reference to the brand, yet when it is the official channel of Nivea Men that is promoting it, viewers begin to look at it as an ad, despite it being an amusing one.

The concept is a strong one, targeted to the social savvy millennials. Inviting bloggers to the launch event further adds some factor of digital amplification to the campaign hashtag, that is already abuzz with tweets/posts about the video and answers what #BanBodyOdour is all about.

I’m quite impressed with the video, it has certainly made for a memorably funny brand recall.