When Boing! sent ‘achaar’ to space…: Finolex, a wire and cable manufacturing company, recently launched its new TVC to promote its fans. The brand, in its new ad, has taken the humour route, albeit with some exaggeration.
PM Narendra Modi’s live TV news interview sets a new record on Twitter: The 85-minute-long TV interview between Prime Minister Narendra Modi on Times Now channel has set a new record for conversations on social media platform Twitter during a live news TV interview. The total conversations during the live interview peaked at 250,000 total tweets, of which 170,000 conversations were recorded in a span of six hours.
Axis Bank awards social media duties to Flying Cursor: Axis Bank has shifted its social media duties to Flying Cursor Interactive, an independent digital agency headquartered in Mumbai. The account moved starting May 2016 following a multi agency pitch, and the mandate includes consistently strengthening Axis Bank’s social presence with relevant, interesting and progressive conversations and solutions.
New GST Bill will hold Facebook, Twitter responsible for hosted content: IAMAI: The new Goods and Services Tax Bill will put online intermediary platforms such as Facebook, YouTube, Twitter and online review websites in a precarious position because it holds them responsible for the content they host, said the Internet and Mobile Association of India.
Most of India access internet via mobile exposing to cyber attacks: Here’s a piece of good news. There are over 10.8 million apps in over 200 app stores (the mobile platforms from where we download), making our lives easier by increasing our productivity and offering a variety of infotainment stuff. But, here’s some bad news too. A third of them (3.3 million) of them come with malware, which can harm you and your phone in a variety of ways.
nexGTv launches news app: nexGTv has launched a brand new app that will let users stream video news content from more than 40 top regional, national and international channels. Launched with the intention to become the go-to destination for mobile-based video news content, the app aspires to allow users to watch news content that suits their viewing preference in a convenient and hassle-free manner.
9X M’s Audience – Brand Connect ties with Pepsi for campaign: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.
HT Media buys over 50% stake in an elusive football portal: HT Media has bought a majority stake of 50.5% stake in an online football portal called Sports Asia through its Singapore subsidiary HT Overseas, the company informed the stock exchanges. Sports Asia is a Singapore-based company and has a website, mobile and tablet app, and a messaging app. However, we were unable to find an app from the company on the Google Play Store and the iOS store. We weren’t even able to find the website either (let us know if you can find it).