Newslaundry Secures Funding, Fevicol Bonding For Dear Life

Indian digital media news - Newslaundry has secured a round of funding from Omidyar Network, The new Fevicol TVC is based on the dahi-handi festival.

Haryana blocks mobile internet & SMS in some districts: State authorities in Haryana have blocked mobile internet in certain districts after the Jat community’s protest asking for reservations turned violent, reports Business Standard. Affected districts include Rohtak, Sonipat and Jhajjar.

Newslaundry secures funding from Omidyar Network, Mahesh Murthy and others: Political news and analysis website Newslaundry has secured a round of funding from Omidyar Network, Mahesh Murthy, Vikram Lal, Abhijit Bhandari and Shashank Bhagat (through United India Periodical Pvt Ltd) in exchange for equity, the company announced in a post.

Birla Sun Life Insurance takes ‘Khud Ko Kar Buland’ campaign to stage 2: Conceptualised by Taproot India, Birla Sun Life Insurance’s campaign entices consumers to protect the dreams of their loved ones by securing their financial well-being.

ActionAid India says, ‘Let’s make things Equal’: ActionAid India’s new digital campaign is a shout from the rooftops for gender equality in a world, in which the dice is still heavily loaded in favour of men. A series of commercials strive to jolt public consciousness by casting the lights on the differential treatment meted out to Indian women in everyday life and calls on the nation to #ActEqual.

Fevicol: Bonding For Dear Life: The new Fevicol television campaign, released by Ogilvy India, is based on the dahi-handi festival. Directed by Corcoise Films, the ad highlights how teamwork is imperative to form the several-storey-high human pyramid that characterises dahi-handi celebrations.

LIC: Make your dreams come true: Timely and prudent financial management is often said to be the key to a happy and fulfilling life. Centred upon the same insight, Life Insurance Corporation of India (LIC), which claims to be India’s largest insurance company, has partnered with DDB Mudra Group, to come up with its latest television campaign (TVC) ‘Plans Banate Raho, Zindagi Sajate Raho’.

Fujifilm India bets big on marketing to strengthen its brand presence: One of the leading imaging technology firms in India, Fujifilm India is all set to strengthen its brand presence in India with its latest marketing initiatives, which will enable the company achieve 20 percent growth in FY 2016.

Gionee launches new TVC for its S6 series: Gionee has launched a new ad campaign to promote its latest S6 series of smartphones. The campaign tries to establish the newly released S 6 series as a product for those who have a taste for good things in life and comes with the tagline—‘Shine with metal’.

Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

India is a growth engine for Twitter in Asia: Global COO Adam Bain: For Twitter, India is an important market and one of its fastest growing, the global chief operating officer of the microblogging platform told ET.

Quasar’s Gaurav Nabh is the New Marketing Director of Koovs: Koovs, an online fashion portal, has roped in Quasar Media’s Gaurav Nabh as Marketing Director. At Quasar Media, a WPP agency, Nabh was working as the agency’s Business Head and was responsible for P&L and client engagement.

#VaranaSee: India’s Largest Crowd Sourced Video is Varanasi Through HolidayIQ’s Lens: The initiative, #VaranaSee, by HolidayIQ received over 1000 videos through the latest video review feature on the HolidayIQ mobile application. The initiative is aimed to let people explore a variety of reasons that differentiate the city.