New Olx app pitches ‘Near You’, Arré and SonyLIV announce new digital series

Indian digital marketing news of the day - OLX India's ad films showcase ease of use of the 'new' app with 'near you' feature, Arré and SonyLIV' announce a web fictions series, and more

Renault India spreads light in the festival of lights: Conceptualised by Law & Kenneth Saatchi & Saatchi, the initiative saw Renault’s social media audience celebrating the true spirit of Diwali with the people of Bheliv village by distributing solar lanterns and bringing light to their lives literally.

Arré and SonyLIV announce a new digital series: After recently announcing a distribution alliance, SonyLIV, the video-on-demand platform by Sony Pictures Networks and online entertainment platform Arré, have now come together to co-produce a digital series. It will be a fiction series led by actor Rithvik Dhanjani, who has featured in shows on Sony as well as Arré. He will also be co-producing the show.

New’ Olx app pitches ‘Near You’: Olx has rolled out a campaign conceptualised by Lowe Lintas. Two films showcase ease of use of the ‘new’ app, with a feature allowing users to buy or sell in their locality. The films feature young men and women buying and selling to their peers in nearby locations through the app.

Famous Innovations wins CaratLane’s creative mandate: Famous Innovations has bagged the creative duties of CaratLane – A Tanishq Partnership, which claims to be one of India’s fastest growing omni-channel brands. The agency will handle the complete creative duties of the brand won as a result of a multi-agency pitch.

Revamped Skoda Rapid scripts ‘irresistibly attractive’ premise: Skoda recently rolled out a revamped version of its sedan Rapid. Announcing the launch is a film conceptualised by Publicis. The film opens at a ‘National Annual Marathon’ in which the Rapid lures marathoners away from finish line.

Rediffusion-Y&R wins Aristocrat Whisky’s creative and digital duties: Jagatjit Industries Limited which claims to be one of the largest Indian-made foreign liquor (IMFL) producers in the country, and manufactures the entire range of superior quality alcoholic beverages – scotch, whisky, rum, brandy, vodka and gin, has assigned the creative and digital duties of its Aristocrat Whisky portfolio to Rediffusion-Y&R

Cut The Crap bags FCUK innerwear’s creative mandate for India: ‘FCUK’ has appointed Mumbai-based Cut The Crap (CTC) as its creative agency after a multi-agency pitch. Oban Fashions, Rupa & Company’s wholly owned subsidiary, has acquired exclusive license from French Connection Limited to develop, manufacture, market and sale innerwear and related products with the brand name ‘FCUK’ in India.

Google search to prioritize ranking based on mobile website: Google is making a big change to its search algorithm – it is experimenting with making its search index mobile-first. The search index will eventually be migrated to primarily use the mobile version for all websites, for ranking pages, indexing sites and showing snippets in the results.