Facebook can now give you a ‘guided tour’ of 360-degree videos: Facebook is making its 360-degree videos more immersive and easier to navigate. The social network introduced a new “guide” feature that allows users to highlight specific portions of the video before posting it. The feature launched alongside a bigger update to Facebook’s publisher tools, which included a set of new features that allow page owners to see more detailed stats around how their readers are interacting with their video content.
Former Facebook engineers launch Fabric, an automated personal journal of your life: Technology has made it simple to record and archive our digital memories through posts, snapshots, videos and more, but it can sometimes be a struggle to surface our past – our memories, activities and other experiences – in an easily accessible way. A new mobile application called Fabric, built by two former Facebook engineers, aims to solve that problem.
Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money: Why is the world’s biggest advertiser, Procter & Gamble, changing its Facebook ad strategy? Although it’s not cutting back on advertising with Facebook, it plans to buy highly targeted Facebook ads less often.
Snapchat Is Letting More Brands Run Ads Between Friends’ Stories: When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends’ videos and photos. Two months in, Snapchat is already expanding its initial pilot to include more advertisers eager to reach the app’s 150 million daily users.
Burberry continues digital push with Pinterest partnership: Burberry is partnering with Pinterest to launch the platform’s first customized beauty board offering. Using Pinterest’s application program interface, the luxury brand is creating boards with suggested products and makeup tips for users. The collaboration is part of an effort by Burberry to promote its new mascara line and is an extension of the company’s continued focus on digital.
New AdWords interface rolling out to more users: In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Yesterday, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today, Google has confirmed that the interface is rolling out to more AdWords users.
DFS Great Brits at Rio 2016: British sofa manufacturer and retailer DFS is promoting official Team GB partnership in the Rio Olympics with “Great Brits”, a celebration of the hard work that goes into getting to the top of your game. The brand film at the heart of the DFS Great Brits campaign is centred on three Team GB ambassadors for DFS: cyclist Laura Trott, gymnast Max Whitlock and swimmer Adam Peaty, as well as some of DFS’ own craftspeople.
Demand Media tries to remake its content farm image for a social era: Demand Media has become a cautionary tale for early internet companies that soared, only to come crashing down to earth once the rest of the web caught up. With its low-cost content-farm strategy, it became the 17th biggest web property in the U.S. in 2010, with 105 million unique visitors until changes in Google’s algorithm dinged it and caused its value to crash. Demand has gone through a number of failed editorial pivots, but it has kept trying.
‘E! News’ is betting on Facebook Live and Snapchat Discover: Nightly entertainment news show “E! News” has spent the past 20 months shifting its business from two separate teams — one focused on the TV broadcast and the other on digital — into one 200-person unit that’s creating unique content for all platforms. The organization, which moved into a new 50,000-square-foot headquarters a month and a half ago, is now led by leadership team that comprises mostly digital execs.