Netflix now comes with #TheNetflixLife, Hotstar launches interactive campaigns for Rio 2016

Indian digital news of the day - Netflix, has now rolled out an exclusive social media campaign, Hotstar has launched a series of three heart-warming ad films to drive viewership for Rio 2016, and more

When Amazon turned Kamlapur into ‘Paris’pur and Raiganj into ‘Rio’ganj…: The campaign created by Ogilvy & Mather Bengaluru, is based on the insight that one can no longer tell the difference between a person from urban India and a small-town dweller by the clothes they wear.

Rakshit Kapoor to head DOCOMO Digital’s India operations: Japan based telco NTT DOCOMO has appointed Rakshit Kapoor to head India operations of newly launched DOCOMO Digital unit, which is NTT’s mobile commerce, content and consultancy services. Kapoor previously headed Buongiorno, a wholly owned subsidiary company of NTT DOCOMO in India for 4 years. Prior to this, he worked with Idea Cellular, as its content head, and with Indiatimes as its General Manger and Content Head.

Video news not growing as fast as expected: Reuters Digital News Report 2016: The Digital News Report 2016 prepared by Reuters Institute has thrown up a major surprise. According to the report, “video news is not growing as fast as expected.” Though the survey did not include India, the digital news space around the world as also in India has seen a surge in the production of video content in the recent past. However, the survey findings show that majority of the people are still consuming news through text stories.

Kill lethargy with Sunrich Sunflower oil: Orchard Advertising has conceptualised the ad targeting mainly South India as the region is the biggest consumer of sunflower oil. The objective of the ad is to show the superiority of the brand over other sunflower oils.

Contract’s Abhishek Chaswal joins Enormous as executive creative director: Enormous, an independent agency founded by ex-Publicis Ambience NCD Ashish Khazanchi, has roped in Abhishek Chaswal as executive creative director. In the new mandate, Chaswal will lead the agency’s creative function in New Delhi. He comes from Contract Advertising where he was the senior creative director.

Hotstar launches interactive campaigns for Rio 2016 Olympic Games: Hotstar has launched a series of three heart-warming ad films to drive viewership and awareness about the unprecedented coverage it has planned for the upcoming Rio 2016 Olympic Games. With the creative thought of Life Gives You Tough Choices, the VOD platform’s campaign will offer viewers a variety of options to choose from.

Indian Digital Advertising to go up 425% by 2020, expects FICCI: As consumers are increasingly preferring to receive information on their handphones, digital advertisement spend outperformed expectations in 2015, growing almost 38.2 percent over 2014 to reach INR 60 billion. It is expected to cross INR 255 billion in 2020, as per the FICCI-KPMG Report 2016– in their annual report on the media and entertainment (M&E) industry.

After Original Series, Netflix Now Comes with #TheNetflixLife: The American multinational entertainment company, Netflix, which entered into the Indian market this year only, has now rolled out an exclusive social media campaign.

Titan’s Skinn Launches India’s First All-French Ad: Skinn, a range of exquisite French fragrances from Titan, is airing an all-French ad film in India. This is for the first time, when a brand is airing an all-French film. Highlighting the French origin of Skinns’s range of perfumes, the film was initially aired without subtitles, thus creating intrigue and emphasizing the French connect.

Jack in the Box’s Abhishek Razdan Joins Concept One as CEO: Concept One, the digital content and communications arm of the Concept Group, has appointed Abhishek Razdan as its new Chief Executive Officer.