Diwali emoji crowd sourced by Twitter India, Netflix India’s digital ad takes a dig at cliched Diwali campaigns

Indian digital news of the day - Thousands of Indians participated and chose the colour of this year’s customised Twitter diwali ‘diya’ emoji, On this Diwali Netflix India has released a quirky ad spot with Bollywood director, Anurag Kashyap, and more

Quaker Oats ‘Ek Muthi Sonu ke Naam’ highlights message of giving: One must have, at least once in their lifetime, witnessed a mother trying to feed her child by using the old and time-tested method of one bite at a time, where each new bite spawns a new story, a new strategy. Taking this thought forward is a new video by Quaker Oats. Culture Machine’s digital channel ‘Being Indian’, along with Quaker Oats, have released a video ‘Ek Muthi Sonu ke Naam’ to urge people to pause and spare a thought to the millions of children who go hungry. The video is based on the vision behind the #QuakerFeedAChild initiative.

Impact Analytics secures $750K from Aarin Capital & others: Business intelligence and data science company Impact Analytics has raised $750,000 led by early-stage venture capital firm Aarin Capital, which was founded by TV Mohandas Pai and Dr Ranjan Pai.

Tech start-up MobMe launches customer feedback analytics tool: Tech start-up MobME has launched Geckolyst, a product that analyses customer feedback to provide comprehensible information to enterprises. Geckolyst allows an organisation to integrate customer feedback from any source, including call-centre data, survey responses, social media, customer emails, CRM systems and point-of-sale data.

Facebook to bring its mobile-first marketplace to India, targeting OLX, Quikr: Facebook will bring its marketplace to India based on success of its pilot in the US and three other countries as it looks to disrupt the online classifieds market in the country.

KRDS Singapore launches chat bot agency Oh My Bot! KRDS Singapore, part of the Paris-headquartered KRDS Group, along with its offices in India, Hong Kong, the UAE, and China, has launched Oh My Bot!, a new chat bot agency to help brands leverage the chat bot revolution on instant messaging apps.

Hyatt to introduce a new global loyalty program: Hotel chain Hyatt Hotels Corporation has launched ‘World of Hyatt‘ a new global loyalty program, which will be rolled out on March 1, 2017. The company said World of Hyatt is about building community and engaging with high-end travellers.

Maruti Suzuki Baleno makes a bolder statement: Maruti Suzuki’s premium hatchback Baleno is making a whole new statement that’s bolder in your face in its new campaign. The Baleno was launched last year with the tagline, Made of Mettle. This persona of the car comes from its unique ‘liquid flow’ design, which gives it an aggressive and powerful appearance. Targeted at consumers with a global outlook towards life, the Baleno’s persona reflects their gritty and strong willed traits.

Wrigley India shows the journey of long-lasting love: Wrigley has launched its flagship product in the mints segment, Doublemint, in India and a TVC that reiterates its proposition of freshness. The ad depicts the love story of Adi and Niara and encourages consumers to ‘Start Something Fresh’ while making ‘long lasting relations’.

This festive season, Hero MotorCorp celebrates #DilonKiDiwali: Hero MotoCorp has rolled out its latest brand campaign #DilonKiDiwali. The 360 campaign conceptualised by Law & Kenneth Saatchi & Saatchi went on-air on October 24, 2016 with five television ads. Full page print ads, radio commercials and the digital campaign have alos gone live subsequently. The campaign celebrates the world’s No.1 Two wheeler company’s historic milestone of crossing 70 million two-wheelers sold, and the millions of lives they have touched, while capturing the festive sentiment and spirit of Diwali.

Netflix India’s digital ad with Anurag Kashyap takes a dig at cliched Diwali campaigns: On the occasion of Diwali, Netflix India, the popular online streaming service has released a quirky ad spot with Bollywood director, Anurag Kashyap. Conceptualised by digital agency The Glitch the ad takes a dig at other brands and their stereotyped Diwali campaigns.

Diwali emoji crowd sourced by Twitter India goes live: Thousands of Indians participated in a unique 48-hour Twitter Poll and chose the colour of this year’s customised Twitter diwali ‘diya’ emoji. People chose from four options: orange, blue, green, and pink — and orange was the clear winner, with approximately 50% of votes in favour of this bright festive colour.

YES Bank partners with ToneTag for sound-based payments: YES Bank has tied up with ToneTag, a Mobile payment solutions startup to integrate and deploy sound based contactless payments on its mobile wallet YES Pay. ToneTag uses sound waves to enable offline, proximity based contactless payments and this technology will allow YES Pay wallet users to make ‘cardless’ and offline payments at merchant outlets through their mobile phone.

This Diwali, bring home the four-wheeler of your choice with Truebil: Truebil, a virtual marketplace for pre-owned cars, has come up with its first-ever digital campaign on the occasion of Diwali, #ZindagiMeinAageBadho. Targeting the increased buying activity during the festive period, Truebil has launched the brand film as part of the campaign that focuses on middle-class Indian families and their ambition to buy their own car. The campaign is conceptualised in-house. The film showcases a perfect mix of emotions, storytelling and aspirations to engage the audience.

BTVi launches first brand campaign #OpinionsThatCount: The Anil Ambani-owned Business Broadcast News, which operated 24-hour English business news channel Bloomberg TV India, rebranded it as BTVi on August 1, 2016. After the successful launch of the channel, the channel unveiled its new positioning, #OpinionsThatCount.

Urban Ladder revamps brand identity; will be available on Amazon & Flipkart: Urban Ladder, the furniture and home décor brand started in 2012 by Ashish Goel and Rajiv Srivatsa, has recreated its brand identity with a new logo and tagline and is opening up new distribution channels to reach out to new customers. The brand’s new tagline is ‘Let’s Create’ and its new brand logo is intended to be a representation of an empty canvas. The new logo, brand identity and the brand film has been developed in-house by Urban Ladder’s creative and brand team.