NDTV Good Times’ Calls For Swiss Made Dreams On Facebook Is Confusing

by Vinaya Naidu on September 3, 2021

in NEWS

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A holiday in Switzerland is a dream come true for most Indians feasting alternatively on Yash Chopra movies. But now there’s a slight possibility that you could win a Swiss holiday that is tailor-made just for you. ‘Swiss made dreams’, a show that features on NDTV Good Times, offers a completely Swiss made holiday for you and your family.

An adventure in the Swiss Alps or a romantic time with cheese and chocolates, you could have it any way you want. All you have to do is log in to NDTV Good Times Facebook page and access the specially designed app, upload a video, leave a comment in the Shout Box and pray to Lady Luck.

About Swiss Made Dreams Facebook app

A user lands on the Home page of the app and needs to leave a message in the Shout Box, which is a Facebook comment, as to why she wants to go to Switzerland.

NDTV_goodtimes_Swiss_made_dreams

You can see a list of people registered for Swiss Made holidays scrolling away inside the cow.

In addition, you could click on the tab ‘Swiss Diaries’ to know more about others’ stories. On the left runs a slideshow of images, where you can see pictures of happy travellers fulfilling their Swiss dreams. The trivia of the day is displayed beside a series of short videos of past winners.

At the bottom is a Google Map of Switzerland.

How good is the app?

Although the app looks inviting and adorable, I’m completely confused about this contest in terms of how to participate and the end date. After glancing through the Terms & Conditions, I realised the contest end date was the 25th of August.

Besides, one of the Terms also states that automated lucky draws will be conducted amongst the participants who have submitted the best family photograph. I do not see how a contest that is supposedly over is still being promoted on the wall and where a user can upload photographs in the app!

Moreover, on the 30th of August, an update on the wall said, ‘Upload a video of yourself and your friend and tell us why you want to go to Switzerland. As far as I can see, there is no provision to upload a video on the app.

The app has missed out on giving away the ‘Steps to participate’ or I need to be severely enlightened by the makers of this campaign.

Ending thoughts:

I don’t see this campaign building much awareness either for the NDTV Good Times TV show ‘Swiss made dreams’ or for Tourism Switzerland. For starters, how about incorporating some favourite or must-visit destinations rather than the map?

A few weeks back, I was fortunate to review ‘Melbourne NOW’, a blogging contest arranged by Tourism Victoria in partnership with Indiblogger. Here, bloggers were invited to share about the places they would like to visit in Victoria and two bloggers would win a tailor-made vacation in Melbourne. Although similar in their incentive, this contest was well integrated with the objective of promoting the place.

As a campaign, ‘Swiss made dreams’ needs to be focused on its Facebook objective apart from having a wonderful incentive for its community. What do you think?

Vinaya Naidu

Co-Founder and Blogger at Lighthouse Insights. A student of life, art and building relationships. Love to read just about anything and strongly believe that books make a beautiful world.

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  • http://www.facebook.com/bhatiaharpreet Harpreet Bhatia

    Hi Vinaya

    Thanks for the review!

    Just a quick feedback you have reviewed the app when the registration(1st phase) is over, thats why it is looking confusing.

    Registration tab has been removed which was having couple of steps to do participate. Shoutbox is not for call for entries its just for casual talks and discussion. Let me know if you need other screens to review which includes registration and participation.

    I can be reached at [email protected] or at +91-9899597446.

    Thanks
    Harpreet

    • http://twitter.com/oldfox004 Vinaya Naidu

      Thanks for the clarification Harpreet!

      However, I would be happy if all confusions are cleared in the app. I have reviewed contest apps when in second or third phase, only with the help of ‘contest guidelines’. Hence, would suggest the T&C to be updated.

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