NatGeo goes ‘Further’ with global rebranding, ZEEL’s #FightAgainstCorruption to support govt’s fight against black money

Indian digital marketing news - NatGeo will drop the word “Channel” and embrace a global tagline, ‘Further’, Zee Entertainment Enterprises creates awareness and educates people via #FightAgainstCorruption campaign, and more

NatGeo Further

National Geographic goes ‘Further’ with global rebranding: National Geographic announced an extensive global rebrand across the company’s world-class media platforms, experiences and non-profit organisation and embraced a global tagline – ‘Further’. To reinforce the notion of One National Geographic, as part of this new branding effort, the network will drop the word “Channel” both on air and off all around the world beginning November 14.

Everest celebrates 70th anniversary as ‘70 mm agency’: With its cutting edge work from India’s 1st teaser campaign to India’s 1st 5 seconder campaign, the communications agency that is completing 70 years, has not only partnered but also built category leadership for its past and present clients.

VICE Media India will launch operations in Q1 2017: Canadian digital media and broadcasting company, VICE Media in association with the Times Group, is launching its digital services in India during the first quarter of 2017, reports A news bureau and production house will be opened in Mumbai to create original content for distribution across television, mobile, digital, among other platforms.

WhatsApp introduces two factor authentication on its beta app: WhatsApp is starting to implement two-factor authentication on its latest betas, including the Windows Phone beta, reports Android Police. On activation, the 2FA allows users to set a 6 digit passcode for use every time their account is activated on a new phone. The passcode offers a line of defence against phone cloning, where malicious users can convince a carrier to assign the phone number to a different mobile device.

ZEEL rolls out awareness campaign to support govt’s fight against black money: Zee Entertainment Enterprises Limited (ZEEL) has announced its support to Prime Minister Narendra Modi’s initiative on currency demonetisation and the nation’s fight against corruption and black money. The organization has rolled-out an extensive campaign across various consumer touch points to create awareness and educate people on this #FightAgainstCorruption.

Water Communications to launch the second leg of Gaali Free India campaign: Water Communications, a Mumbai based communications and digital agency, is launching its second leg of Gaali Free India initiative on November 14, 2016 on the occasion of Children’s Day. This initiative fosters ambitions to rid India of the curse of verbal abuse.

TheChairr appoints MindShift Interactive as its New Digital PR agency: TheChairr has hired MindShift Interactive to handle digital public relations following a review. The move comes as the company is moving towards bringing in some freshness to its marketing initiatives. MindShift Interactive will work towards generating brand awareness beyond the limits of its own website and social media accounts to gain access to newer audiences.

Indigo Consulting appoints Rajesh Ghatge as CEO: Indigo Consulting, Leo Burnett Group’s full-service digital agency, has brought on board Rajesh Ghatge as Chief Executive Officer. In his new mandate, Ghatge will lead over 300 employees across Indigo Consulting and Indigo iStrat. He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia and will be based in Mumbai.

Macmerise appoints Insomniacs as its digital agency: Digital agency, Insomniacs has been appointed as the digital partner for Macmerise, one of the leading phone cover brands. Imsomniacs will be taking over the responsibilities of all digital and creative services for the brand.

Lava launches new ads with Dhoni to show brand’s superiority over others: After the successful launch of the ‘Never Lets You Down’ brand campaign with Mahendra Singh Dhoni in April 2016, Lava International launches two new TV commercials to drive the brand’s reliability story further. The campaign is conceptualised by Soho Square. The new TVCs reinforce the experiential superiority of Lava mobile handsets over other mobile handset brands.