Its Father’s Day this Sunday. Brands all over the globe and in India are focusing on fatherhood and the importance of fathers in a child’s life. While the occasion lends for an emotion-packed marketing campaign, brands are also keen to explore a deeper connect with their target audience. While some are giving away brunches to the coolest selfies with your dad, here is a campaign that enables sons and daughters to share life’s most valuable lessons taught by their dads.
The National Association of Software and Services Companies (NASSCOM) ’10,000 Startups’ program has launched a rather unique Father’s Day initiative, where entrepreneurs find a way to cherish the most important mentors in their lives – their fathers.
The ‘NASSCOM 10,000 Startups’ program was launched last year to incubate, fund and support 10,000 technology startups in India over a period of 10 years, and has more than 75000 young startup entrepreneurs linked to this program. Going beyond its mentorship role, the organization wants entrepreneurs to salute the first mentors in their lives.
It has teamed up with digital creative agency Frog Walks Out for a Facebook campaign that will generate cover photos for their personal Facebook profiles, but with an important difference – users can capture the most powerful memories of how their father has helped them learn some of the most valuable lessons of life, on their way to becoming leaders and entrepreneurs.
The ‘Father’s Day’ app on NASSCOM 10,000 Startups Facebook page provides multiple choices of graphics and text using which the cover photo is generated. First you have to select from 4 images that best represent the kind of memories you have with your dad, next you have to select from ‘dad’, ‘appa’, ‘papa’, ‘baba’, ‘father’ as the way you address him, and finally select the lessons you learnt from him. Click generate image and there, your customized Facebook cover photo tribute to dad is ready.
More than 80 customized cover photos that best express the users’ emotions for his dad can be created using the options in the app. One can upload it as their Facebook profile cover photo as a tribute to their dad.
The incubator’s Facebook page has posted an update asking its 66K strong fan base to pay tributes to their dads, while sharing the app link. But, the Twitter page hasn’t made an announcement as of yet. Sharing the cover photo initiative on its Twitter page could help NASSCOM reach out to the 4k+ followers on to its Facebook page, at least those of which who are unique to Twitter and might be unaware of the Facebook initiative.
Nevertheless, ‘My dad my mentor’ cover photo generator is a simple initiative towards building a meaningful bond with young entrepreneurs. Creating customized Facebook cover photos might not be exactly innovative but it is a simple way to connect through a popular platform on social media. However, I’d prefer if the Facebook app enabled an option to upload pictures of the user with his dad, just to make it more personalized.