The would be Indian Prime Minister – Narendra Modi is the hottest topic offline as well as online. After giving an enormous victory to his party BJP, India’s most important man is now the fastest growing politician on Facebook.
Right now Modi has the fastest growing Facebook page for any elected official in the world and is only second after US President Barack Obama in terms of fan following of politicians. According to Andy Stone from Facebook policy communications, “Mr Modi continues to have the fastest growing page (for the last day, week and month) of any politician or elected official worldwide.”
Speaking about Facebook numbers, on April 7, the first phase of the Indian general elections, Modi had 12.46 million fans on Facebook. On Tuesday, when he was appointed by President Pranab Mukherjee as the next Prime Minister of the country, it had jumped to 15.245 million fans. As I write, the count for his Facebook page stands at 15.334 million fans.
At the moment Narendra Modi is the second most popular politician right after US President Barack Obama, who has over 40 million fans on Facebook. Modi, however, has greater growth rate on Facebook (1.171 per cent) as compared to Obama’s 0.305 per cent.
These elections have been worthwhile for social networks in the country. Facebook with more than 100 million users had shared that from the day the polls were announced to the day polling ended, 29 million people in India made 227 million interactions (posts, comments, shares, and likes) regarding the Lok Sabha elections on Facebook.
Digging deep into the numbers, Facebook India informs that the network witnessed two-thirds of all daily active Facebook users in India and an average of 10 interactions per person discussing about elections 2014.
Additionally, during the election Narendra Modi became the second most-liked politician on Facebook behind only President Obama and Arvind Kejriwal also joined the ranks of the top five liked politicians globally. In addition, 13 million people made 75 million interactions regarding Modi.
The country’s next PM, before taking the oath, has already become a social media sensation in a country where the internet penetration is still not encouraging.