ScoopWhoop Partners With Newslaundry to Launch Documentary Series: Media entertainment startup ScoopWhoop in collaboration with independent news media platform Newslaundry plans to launch a hard hitting 5-6 webisode documentary series about issues in different parts of India, every quarter.
Snapdeal Hires BBH as New Creative Agency: eCommerce major Snapdeal has appointed BBH (Bartle Bogle Hegarty) India as its new creative agency. While there was no formal pitch, BBH has been engaging with Snapdeal, for the last couple of months while the company continued to work with Leo Burnett and FCB Ulka.
‘Flipkart matlab bilkul pakka’, assures brand’s newest ad: To enhance it’s positioning that aims at being the assured partner for consumers after making a purchase on its platform, Flipkart has taken a new communication route that promises consumers of the platform being reliable and convenient. The new campaign, which has been conceptualized by Lowe Lintas Bangalore, stems from “Shopping with Flipkart is not just convenient, but assured as well.”
Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi: ‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.
BCCI releases first IPL spot; re-visits ‘Carnival’ theme: On Saturday, March 19, during the India versus Pakistan T20 World Cup match, the Board of Control for Cricket in India’s (BCCI) new ad for the ninth edition of the Indian Premier League (IPL) went on air. The ad, a TVC, conceptualised by Ogilvy India, will be further supported by print, radio and out-of-home campaigns.