Meru Asks Users to #PayTrueRupees for Rides: Meru Cabs has rolled out a new marketing campaign, ‘True Rupees Per Km’. The campaign aims to highlight the brand’s proposition of providing honest and trustworthy services to its customers.
Myntra acquires Jabong: Myntra, a Flipkart Group company, has announced the acquisition of Jabong, for an undisclosed amount, from Global Fashion Group.
SapientNitro’s Surjo Dutt joins FCB Ulka as NCD: FCB Ulka has announced the appointment of Surjo Dutt as national creative director (NCD). Dutt joins FCB Ulka from SapientNitro, where he was head of the creative function at the agency’s Delhi office.
Amazon launches Prime in India: Amazon has today rolled out its global Prime membership service in India which gives customers access to unlimited free one-day and two-day delivery on lakhs of products.
ShopClues launches native ad platform AdZone: Ecommerce marketplace ShopClues has launched an ad platform called AdZone for sellers. The platform, which has been launched in collaboration with advertising technology firm C1X, is a self service solution that merchants can use to promote products using native and custom ads.
More than 50% of India’s internet users will use digital payments by 2020: Google-BCG: Google and Boston Consulting Group (BCG) study revealed that the Indian digital payment industry will grow to a staggering $500 billion by 2020, a change that will contribute to 15 percent of the nation’s GDP. The report, released on Monday, is based on Nielson’s research from over 3,500 respondents in combination with Google and BCG.
Hotstar offers a plethora of choices for Rio Olympics: The ‘Life gives you tough choices’ campaign, designed by the in-house creative team, will be supported by a marketing initiative to engage users across TV, social and digital platforms. It includes three ad films that will talk about the extensive coverage Hotstar has planned for the Rio 2016 Olympic Games.
Tata Salt cheers Indian athletes heading to Rio Olympics with ‘Namak ke Waastey’ campaign: The campaign features sportspersons Shiva Thapa, Babita Kumari, Inderjeet Singh, and Avtar Singh who tell their stories and who are committed to make India proud.
Sony SAB forms alliance with Twitter to create Twitter BOT for promoting its new show: Sony SAB in partnership with Twitter has launched a very innovative and first of its kind social initiative on Twitter for its new show Y.A.R.O K Tashan. A first in the entertainment industry in India, SAB in collaboration with Twitter has created a unique Twitter BOT representing the Humanoid – Y.A.R.O, a lead character in its new show.
YuppTV and Culture Machine partner for YuppTV Bazaar: YuppTV Bazaar has tied up with India’s leading digital media firm, Culture Machine, to feature its network of media brands on the YuppTV platform.
Quikr acquires Hiree.com to expand QuikrJobs: Online classifieds site Quikr has acquired Hiree, an online hiring platform focused on white-collar jobs, for an undisclosed amount, the company said in a blog post today. The acquisition will help the company to strengthen its job vertical QuikrJobs and address recruitment demand for multiple job categories across various industries. The entire customer base of Hiree will now be transferred and merged with QuikrJobs, and will operate out of Quikr’s HQ in Mumbai.