Nike Is Going ‘Da Da Ding’ In Its New Campaign, Myntra Acqui-Hires A Content Aggregation Startup

Indian digital news of the day - As a part of its ‘Just do it’ campaign, Nike has launched a new music video titled ‘Da Da Ding’, Myntra has acqui-hired content aggregation startup Cubeit for an undisclosed amount, and more

Gurpreet Wadhwa is new digital head of MEC’s Vietnam office: MEC has appointed Gurpreet Wadhwa as the new head of digital of its Vietnam office. In his new role, Wadhwa’s main focus will be leading the digital team in developing the core digital strength of the agency and bring new thinking and capability at the Vietnam office.

Zenith wins digital mandate of Telenor India: Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million mobile subscriptions. Telenor India is part of Telenor Group and connects with over 53 million Indians. India is the second largest telecom market in the world and crossed the 1 billion subscriber mark in 2015.

Myntra acqui-hires a content aggregation startup: Fashion e-tailer Myntra has acqui-hired content aggregation startup Cubeit for an undisclosed amount. At the time of writing, it seems that Cubeit has shut down its services and the website was not available. A statement from the company said that executives from Cubeit will be joining Myntra’s technology team.

Nike’s new ‘Just do it’ campaign has Deepika Padukone going ‘Da Da Ding’: As a part of its ‘Just do it’ campaign, Nike has launched a new music video titled ‘Da Da Ding’. The music video made by Nike in collaboration with Wieden+Kennedy India showcases the unrelenting spirit of women in India, aiming to trigger a movement by changing the way sport is thought about in this country.

Varuna Pumps takes water campaign forward with two new TVCs: Last year, Varuna Pumps had launched an extensive radio campaign to communicate its new position as a brand that wanted to shoulder the pressure of fetching water for Indians. The brand had then released seven long-format radio spots targeting various decision makers, influencers and intermediaries and roped in Om Puri and Rohini Hattangadi as their audio ambassadors. Taking the campaign ‘Paani ka pressure hum lete hai’ forward, Varuna Pumps has now taken the campaign to television and cinema with their two new TVCs.