7UP Sponsors ‘What the Duck’, Viu Original’s Cricket Comedy Show: Vuclip, one of the leading Video on Demand (VOD) platforms has joined hands with PepsiCo for its Cricket Comedy show ‘What the Duck’. The premium VOD service provider has also launched its OTT service Viu in India.
Foster’s Is Now The Tallest & The Most Curvaceous Beer Bottle: Foster’s, a beer brand from the house of SABMiller India, is all set to hit the market in a brand new avatar. The popular beer brand will be re-introduced with a refreshing brew and will be the tallest and most curvaceous bottle in the category.
DigitasLBi India empanelled as LinkedIn Certified Custom Apps Partner for APAC: The world’s largest professional network LinkedIn has appointed DigitasLBi India as part of its elite panel of Certified Custom Apps Partners for the APAC region.These partners work with LinkedIn and create unique brand experiences that engage customers and prospects to help marketers connect with their target audience by building custom apps, campaigns, and innovative social solutions that leverage LinkedIn’s data and APIs.
Onida’s iconic Devil turns angel: Onida Air-conditioners has come out with a new brand campaign, conceptualised by the recently hired agency Zero:Zero. The famous ‘Neighbour’s envy, owner’s pride’ positioning has changed to ‘Let there be Chill’.
Jet Airways invests $3 million on #GetMore campaign: In its first major advertising campaign since 2007 when they had roped in Shah Rukh Khan to promote their offering, Jet Airway is coming up with a 360 degree advertising campaign. The campaign comes around a year after Jet’s rebranding.
MTR Foods refurbishes brand identity: The processed foods company has launched a new contemporary logo and a vibrant packaging, as part of a transition to a more innovative and relevant branding for its range of processed food for Indian palettes.
‘Limca pi li na guru – phir ho ja shuru’: Limca’s thirst quenching messages have always been quirky – be it the commercial ‘Bhaag Bittoo Bhaag,’ (run boy run) or ‘Thodi aur Pyaas Badhao’ (boost your thirst). ‘Phir ho ja shuru’ (let’s start again) is no different and stands out of the clutter of summer campaigns of cool drinks and beverages, because of its humour quotient.
Gionee most mentioned sponsor, Vodafone’s ‘Super Son’ top discussed ad: Maxus’ IPL 2016 report: According to the report, during the first three weeks of IPL, Gionee was the most mentioned sponsor, followed by Ola, Vivo, Yes Bank, Lloyd, and Freecharge.