Mortein India Launches Dengue Awareness Drive With #UAndMeAgainstDengue

Mortein's awareness and prevention drive against Dengue has created a website powered by social logins, and is also using Facebook, Twitter and YouTube to reach out to online users

Mortein uandmeagainstdengue

Mortein uandmeagainstdengue

As Dengue symptoms are often mistaken for those of flu, it claims over 100 million lives across the world each year. Emphasizing the message that this is our world and there is no place for Dengue, household insecticide brand, Mortein NaturGard has launched a nationwide awareness and eradication drive called ‘U and Me against Dengue’. The 2 month long campaign panning across 6 cities, is also joined by organisations like NDMC, AIIMS, IMA, Rotary Blood Bank and SAHAYOG, and will target 130+ schools and 170+ RWAs.

The various activities that will be undertaken to create awareness about the causes, symptoms and prevention of the disease will include Nukkad Natak, cleanliness drives, neem plantation drives and drawing competitions and fumigation drives. Mortein has also partnered with preventive care laboratory, Thyrocare to provide a discount on Complete Hemogram test (Dengue Test). The on-ground activities are being promoted online by a dedicated website, a short film and social media networks.

U and Me against Dengue

The dedicated website is powered by Facebook and Twitter social logins. After logging in, you can share about the initiative with your social connections by either sharing on your Facebook wall or on your Twitter timeline. Apart from explaining about the disease and prevention methods, it lists the number of users who have joined the awareness initiative and the benefits of the product. Also, one can avail the discounted Dengue test at Thyrocare by submitting their email address at the website.

Mortein India’s Facebook and Twitter pages have been actively involving the online community and driving them to the website. For further engagement, the brand ran a ‘suggest a title and win’ contest for the short film. One had to watch the video and give it a title, to stand a chance to win a Google Nexus 7 tablet and 10 Mortein hampers.

Today, the awareness campaign ran a promoted trend on Twitter for the campaign hashtag #UandMeAgainstDengue. The Mortein Twitter handle hosted a Dengue awareness quiz with a Moto G and gift hampers for prizes.

Social maximizing the reach

The campaign ‘U and Me against Dengue’ has a sound online presence with an educative video film and a dedicated website that is powered by social. Moreover, social media has been leveraged well for its connected reach. Running a promoted trend and the contests on social networks are also aligned with the campaign objective to create awareness on Dengue and bring more eyeballs to the video and the website.

With ‘U and Me against Dengue’, Mortein NaturGard has earned positive branding on social, especially so as the campaign did not force upon users to view its video or take a pledge, so that a million views or pledges could help eradicate Dengue in particular part of the country!

However, the most useful and convenient tool is a toll-free Dengue 24*7 helpline number 1800-200-0801 where you can enquire about the disease and its related issues. Do join the fight against Dengue, learn, and share about the preventive methods.