American Tourister new campaign launches trendy backpackers: Conceptualized by Taproot India, the brand’s new ad film pans across some mesmerizing landscapes in Australia – with the American Tourister backpacker in tow, of course.
UK based Hogarth Worldwide acquires Prodigi to expand its ad business in India: Advertising and marketing solution provider Hogarth Worldwide, which aids large brands like Unliever, Vodafone, and Nestle, has expanded its operations in India, by acquiring Prodigi (a WPP & Smile Group owned advertising company). Hogarth was founded in London in 2008 and a year later, it formed a joint venture with British advertising and PR company WPP.
Mumbai girls launch new premium online content channel Girliyapa: A ‘bindass’ group of girls from Mumbai has created a premium online content channel Girliyapa about women that intends to create progressive content, but not only for women.
Kalki Koechlin styles and curates eclectic looks for FabFurnish.com: During the course of its 10 day long mega furniture and home decor festival, The greatFab Sale, FabFurnish.com has unveiled four electric looks styled and curated by actor Kalki Koechlin on 18 March.
Jug full of tears and bathing buffaloes speak out for the need to save precious water: The Government of India, WaterAid India and the DDB Mudra Group, have created two ad films using slice of life situations, to drive home the need to conserve water and preserve clean water, where ever available. The two commercials send out a hard message for the need to conserve water, through two wacky scripts.
More love stories usher in BMW 3 series LCI: ‘What’s your BMW Story?’ is not a new story line. The campaign had begun in November 2014 in India, when the cricket’s master blaster, Sachin Tendulkar, had shared his BMW story with the world. The automobile major is back with two more stories in its campaign to launch its latest model, BMW 3 series LCI.
Times Internet’s ‘Colombia’ puts marketers in the driver’s seat: India’s largest consumer internet company, Times Internet Limited, has announced the next generation of their smart marketing platform – Colombia. The company has been consistently revolutionizing online advertising technology and has now transformed the platform to give complete control to marketers in creating and reaching their audience digitally.