Monster.com Makes Monday’s Fun for Professionals: Taking cue from this insight, Monster.com kickstarted its #ThankGodItsMonday campaign. The job portal is reaching out to young entrepreneurs and office-goers to help them embrace Mondays happily. The idea behind the campaign is make people look forward to Mondays and pursue your passion and love what you do each day.
TVS TYRES Releases New Ad Spot with Kapil Sharma: TVS TYRES, one of the largest manufacturers and exporters of two and three wheeler tyres and Off-Road tyres in India, has launched its latest television commercial with Kapil Sharma, a standup comedian. The brand has subtly combined humor with key attributes of durability in the film. It further strengthens the new brand identity of TVS TYRES.
Twitter users thank farmers through #FlyingWithFinolex campaign: Drawing on the same insight, Finolex Industries, a pipe manufacturing company, came up with a digital campaign titled #FlyingWithFinolex, on the occasion of Makar Sankranti. The campaign’s aim was to thank the farmers for their efforts and Twitter users were invited to share their thoughts and messages for farmers.
Publicis Groupe to back 90 startups: Publicis Groupe, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. The company has decided to celebrate its 90th anniversary by providing mentoring, support and funding to 90 entrepreneurial projects in the digital field.
PM Modi’s fans are more interactive than Obama’s on Facebook: Study: Indian Prime Minister Narendra Modi is one of the most popular world leader on Facebook, according to a study by PR firm Burson-Marsteller. He has more than 31 million fans on his personal Narendra Modi page and 10.1 million fans on his official PMO India page, which ranks third.
Ayesha Ghosh, Ninad Umargekar join Taproot India: Ayesha Ghosh and Ninad Umargekar have joined Taproot India as general manager and head of strategic planning respectively. Ghosh joins the agency from Contract where she headed the Mumbai office. Umargekar moves from Famous Innovations.
GAIA Good Life Trend #ThingsYouGiveUp creates over 70 million impressions on social media: GAIA Good Health, a well-established health food brand in India, trended on social media after Xebec Digital launched their latest online campaign.
SBI Cap Securities plays the simplicity card: Rediffusion Y&R, which recently won the SBI Cap Securities account following a multi-agency pitch, has created a campaign series that breaks down the jargon associated with the category and simplifies the features of the product in a distinctive style.
Star Sports’ ICC World T20 ‘Taiyaari’ campaign draws mixed responses: While last year’s catchy ‘Mauka Mauka’ campaign for the ICC World Cup was a clear winner, the latest one for the ICC World Twenty20 with the tagline ‘Taiyaari Kar Lo’ has drawn mixed reactions from creative heads from the advertising fraternity.