TVF Brings Qtiyapa Back, in Partnership with Tinder: TVF has collaborated with dating and social discovery application, Tinder, to launch its first Qtiyapa show of 2016 ‘Eat, Pray…Swipe | Tinder Qtiyapa!’ The new sketch takes a humorous view of the experience of meeting someone new by bringing the app experience alive.
Tata Motors on the lookout for global branding experts: According to executive search firms, the hunt for experts in technical, research and development and global branding has started.
Zuckerberg Media open to broadcast and production partners in India: Indian original content providers and production houses better perk up their ears, for Zuckerberg Media, headed by ex Facebook marketing honcho and ace television content producer Randi Zuckerberg is looking east and her next destination for exploring partnership is none other than India.
Mondelez sets the mood for Valentine’s day with #SayItWithSilk ad: This year, Silk has decided to continue with its #SayItWithSilk campaign, which the company claims has served it well.
Axis bank introduces new campaign for the busy Indian businessman: Axis Bank has launched its new campaign titled Always On, with the aim to project itself as a financial institution which is always active for its customers. The film, which had a digital release initially, was soon followed by a TVC. Conceptualised and executed by Lowe Lintas Mumbai, the campaign is based on the idea of holistic business banking solutions for always active businessmen.
28% of mobile internet users in Dec’15 came from rural India: IAMAI: A report titled ‘Mobile Internet in India 2015’ from the Internet and Mobile Association of India (IAMAI) states that there are going to be 371 million mobile internet users in India by June 2016. It adds that the country had 306 million mobile internet users in December 2015, of which 219 million were from urban India and registered a 71% growth year over year and 87 million were from rural India, up by 93% year over year.