#MomBeAGirlAgain Amazon tells moms, CNN-News18 launches #HelpAshmita campaign

Indian digital news of the day - Amazon India’s #MomBeAGirlAgain video campaign focuses on mothers who sacrificed their passions to raise children, CNN-News18 & Bitgiving #HelpAshmita aim to raise Rs. 10L for gymnast Ashmita Pal

DDB Mudra Group appoints Vineet Gupta as Chief Digital Officer, Aditya Kanthy as Chief Strategy Officer: DDB Mudra Group has announced the appointment of Vineet Gupta, Managing Director, 22feet Tribal Worldwide as Chief Digital Officer and Aditya Kanthy, National Planning Head, DDB Mudra Group as Chief Strategy Officer. Vineet and Aditya will be reporting directly to Madhukar Kamath, Group CEO & MD.

Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

CNN-News18 #HelpAshmita Campaign:  CNN-News18 in partnership with Bitgiving, is aiming to raise Rs. 10 lakhs in order to get proper facilities for gymnastics training for 15-year-old Ashmita Pal through their campaign #HelpAshmita who hopes to win an Olympics Gold. Ashmita has represented India at the World School Gymnastics in Turkey this July. Her father is a daily wage earner and her mother is a domestic help.

Go, live your dream, Amazon tells moms in its new ad campaign: Amazon India, an online shopping platform, recently released its three new digital videos for its #MomBeAGirlAgain campaign. The 3 digital films focus on mothers who sacrificed their passions to raise children. It could have been a career in badminton, photography, or skating, something that she wanted to pursue, but sacrificed in order to bring up her children.

Dell joins MTV to bring alive campus diaries: Youth brand MTV and Dell, one of India’s leading end-to-end technology solutions providers, is all set to uncover stories from every campus across the country with ‘Dell Campus Diaries by MTV.’ An immersive connect programme that digs into what makes college life tick, Dell Campus Diaries with MTV is a national platform that allows youngsters to showcase talent, collaborate with peers and archive college quirks.

BC Web Wise appoints Leeladhar Laheri to lead Media Strategy: Full-service digital agency, BC Web Wise (BCWW), has recently announced the appointment of Leeladhar B. Laheri as Vice President – Media. In the newly-created position, Laheri will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio.

Asymmetrique wins mandate for Nordusk LED: Asymmetrique, a digital-era branding, marketing and advertising solutions company, recently won the brand-building mandate for Kolkata-based Nordusk LED. The brand and communication challenge is to carry Nordusk’s proposition to its consumer and business buyer segments, and create brand differentiation in a rapidly commoditising product category.

Point of View Brandcom India bags creative duties for Skechers: Global performance and lifestyle footwear brand Skechers has appointed Point of View Brandcom to handle its creative duties for India. The account was won following a multi-agency pitch.

Parent-kid bond over Britannia veg cakes with fun riddles: Britannia’s latest range of vegetarian cakes is a treat to all kids out there. The latest campaign communicates the fact that Britannia has veg cakes (read eggless) and focuses on delight and indulgence. Grey Bangalore has conceptualised the TVCs in which the child conjures fun riddles around Britannia veg cakes, kicking off a fun banter.