Mohit Hira Joins IBT Media, D’Decor Launches Digital Interface With SRK

Indian digital media news - IBT Media India has appointed Mohit Hira as President and Country Head of its India operations, D'Decor will be launching a digital interface, D'Assist with brand ambassador Shah Rukh Khan, and more

India Today Group elevates Manoj Sharma to Publishing Director: In a recent change at the leadership level in The India Today Group, Manoj Sharma, Group Business Head, India Today Group, has been elevated to the role of Publishing Director, LMIL – India Today Group. In his new role, he will be responsible for addressing Revenue Maximizations, driving Cost Efficiencies and building Brand Salience & flagship magazine brands India Today English, India Today Hindi, India Today Supplements, Business Today, Robb Report, Auto Today and Reader’s Digest will be under his purview.

TRAI is launching “MySpeed App” to measure your mobile internet speed: The Telecom Regulatory Authority of India (TRAI) has announced the launch of a mobile application that would enable the customers to measure the internet speed on their smartphone and send results to the authority.

Sensodyne Whitening Toothpaste to also help fight sensitivity: Working on the idea that those who have sensitive teeth have to compromise and choose between either whitening toothpaste or toothpaste for sensitive teeth, GSK launched the Sensodyne Whitening Toothpaste to give consumers the best of both the worlds.

NatureFresh cracks code to a hands-on father: In a new brand campaign, NatureFresh Acti-Lite shows how switching to a healthier lifestyle and food choice could be the key to having a happy family with a hands-on father. The TVC brings to the fore the reality of how more and more fathers are sharing the responsibilities of parenting and how they can be helped in this endeavour by making smarter food choices.

Cheil bags the Social Listening mandate for Aditya Birla Financial Services Group: Cheil India has been appointed as the Social Media agency for Aditya Birla Financial Services Group, a significant non-banking financial services company. The account will be handled by agency’s Mumbai office.

IBT Media appoints Mohit Hira President & Country Head of India: IBT Media India has appointed Mohit Hira as President and Country Head of its India operations.

A free cup of tea with Brooke Bond Red Lebel: Meeting for a cup of tea is usually an excuse to connect with people, catch up with the old ones’ and explore new connections. But, what if you land on a couch opposite a sex worker, would you stay and talk or just walk away? Ogilvy and Mather conducted a social experiment on a busy morning at Churchgate station, Mumbai to find out.

Budweiser brews it the hard way: Leading global beer brand, Budweiser, recently announced the launch of its summer campaign — ‘Brewed the Hard Way’ (BTHW). The campaign attempts to reach out to young adults who live life on their own terms and pursue their passion with conviction. The campaign began with the launch of Budweiser’s global videos aiming to bring to life key brand values such as freedom, ambition and authenticity.

Oxemberg appoints Isobar as its online agency: Oxemberg, a brand from the house of Siyaram’s, has appointed Isobar India, an arm of Dentsu Aegis Network, as its digital agency. The mandate is for the full service digital business of Oxemberg and will see Isobar India handling digital creative, social and media for the brand. It was a direct pitch.

Homelane appoints Bluebot Digital as its social media agency: Homelane.com has awarded their digital and social media mandate to the Bangalore based digital media agency, Bluebot Digital. As per the mandate, the agency is responsible for strengthening the brand’s social media presence by creating engaging and entertaining content.

Storytelling goes mobile with over 2 million calls and counting: Conceptualised by OMD & Ferrero Marketing Team, Kinder Joy Story Station is an on-demand storytelling mobile platform, accessible by giving a missed call on a toll free number 1800 200 4321. The Brand’s mascot – Kinderino introduces the stories which are of 5 minutes each, where children can call and listen to their favourite stories for FREE.

Craftsvilla creates trendy designs with an ethnic touch: Razorfish has conceptualised the new campaign for Craftsvilla on June 27 to promote the new variants in their collection.The core message of the campaign stems from the resurgence of Indian women’s affinity to ethnic fashion. It captures the heart and soul of the women and their ethnic needs through Craftsvilla’s latest offerings.

Furnishing brand D’Decor launches digital interface with Shah Rukh Khan: Furnishing brand D’Decor will be launching a digital interface D’Assist with brand ambassador Shah Rukh Khan. The superstar says the digital platform will simplify the process of selecting home fabrics making it an “enjoyable experience”.